1. DTA Superior Transit Route Service Analysis Holly Butcher & Robert Herling June 2007

2. Background  DTA provides transit services for Superior which are renewed on an annual contractual basis.  Routes are long & at times difficult to effectively serve.

3. Project Objective  DTA would like to analyze Superior service to see if there is a more efficient way to serve customers & save costs.

4. Route 16 Service to: North End, UWS, WITC, Mariner Mall & Itasca.

5. Route 17 Service to: South Superior, Billings Park, Fairgrounds, & K-Mart. Direct service to Wal- Mart & Target during mid-day hours on weekdays & all day Saturdays & Sundays.

6. Status of Analysis  On-Off ridership counts conducted in February 07’  Rider & DTA Superior Driver surveys administered in April 07’  MIC staff entered & analyzed survey data April-May ‘07  Schedule a meeting with DTA Staff to review findings

7. RIDER SURVEY RESULTS (232 surveys)

19. Question 14: If changes were made to existing routes, what would you suggest?

23. Need for Benches/Shelter at Walmart specifically mentioned

24. DRIVER SURVEY RESULTS (6 surveys)

25. Issues & Suggestions from Superior DTA Drivers  Connection timing problems at 14 th & Tower between Routes 16 & 17 Timing is too close Timing is too close  Various suggestions for altering stops & routes to improve service

26. RIDERSHIP TRENDS

27. On/Off Counts  Counters were placed on buses in early February (Weekday & Weekend)  The data can be studied in terms of location & time of day.  May lead to adjusting the frequency of runs vs. the altering of routes.

28. Section 3 Section 1 Section 4 Section 5 Section 2 Route 17 Ridership by Time-of-day Example:

29. XXXXXXX Section 1 Section 2

30. XXXXXXX Section 3

31. XXXXXXX Section 4 Section 5

32. Route 16 Ridership by Location Example:

33. Next Steps  Schedule meeting with DTA staff to review major findings  Devise recommendations  Develop report

34. Questions? Holly Butcher 529-7548; holly.butcher@ardc.org Robert Herling 529-7572; rherling@ardc.org