1. Tilles Center for the Performing Arts host Annual Gala Benefit featuring a performance by Brian Stokes Mitchell

2. Table of Contents Event Information Goals Audience Media Strategy & Communication Staffing Entertainment Catering, Decorations, & Setup Budget & Sponsorships Method to Measure Success & Post Event Meeting

3. WHEN:October 5, 2014 WHERE: Tilles Center for Performing Arts TIME:Dinner: 6 p.m. Performance: 8:30 p.m. Post Reception: 10:15 p.m. Expected Attendance: 200 for Dinner & Reception, 2000 for performance Cost of Event: $750 – Includes black-tie dinner, performance, post-reception $125, $80, $50 - Performances according to section Event Information

4. Raise $500,000 for the Tilles center educational program while pitching its value to the LIU Post community. Give President Cline the opportunity to pitch the value of the Tilles Center’s performing arts program at dinner. Set up complimentary gifts for attending guests. Ensure all three events run smoothly Goals

5. Alumni Staff Community Members of Visual and Performance Arts departments Potential Students Fans of Brian Stokes Mitchell Sponsors Companies contracted with LIU Post (i.e. Coke) Local Celebrities & Politicians Audience

6. news articles brochures videos radio announcement press release news letters email blast flyers website digital advertisements Media Strategy & Communications Communications Materials Include:

7. Bartenders Coat Check Door man Waiter Volunteers Security Caterer Tilles Event Staff Staffing & Entertainment 250 staff members in total Performance: Brian Stokes Mitchell Speaker: New President of LIU Post

8. Catering Food (dinner & dessert) Tables, Chairs, Flatware, etc. Full Bar Decoations Vases Rocks Floating Candles Setup Certificate of capacity Entrances Privacy Doors Handicap Accessible Food, Tables, Flatware Catering, Decorations & Setup

9. Budget & Sponsors Donations

10. Success Measurements Hand out Event Number Of Return Attendees Scale Cards Post Event Meeting What worked/didn’t? Experiences Success Measurements & Post Event Meeting

11. Briana Comerford Melissa Bevilacqua Grace Godfrey Courtney Schneider Stephanie Mojica Troy Mossman Jonathan Seltzer Thank You!