1. Mass Manipulation Procedure of Mass Manipulation
Examples (Media, History and Religion)
References to the novel

2. Procedure of Mass Manipulation
Every kind of mass manipulation has a delivery system:
 one layer, one lie, leads to another and another
There are various methods to brainwash people:
- excessive repetition of routine activities
- deprivation
- intense trauma (sexual abuse, electroshock, the torture or murder of others)
- mind control (to dominate almost every aspect of life)
 increasing control over individuals + stability
 shaping of a person's attitudes, beliefs, and personality without the person's knowledge or consent.
Brainwashing, also known as thought reform or re-education, is the application of persuasive techniques to change the beliefs or behavior of one or more people usually for political or religious purposes

3. The Media
We live in a world where the media has great influence on people
- advertisement (financial profit)
- news (political profit)
media often perverts reality
we forget about who we really are by trying to copy personalities presented in the media
if one tries to be individual it often ends with exclusion by the society

4. History and Religion
History
Dictatorship of Hitler: Führer's will was highest level of reference. Everyone had to obey Nazi decision-making.
Use of terror and manipulation of public opinion to keep up stability in Third Reich
in form of Nazi propaganda such as paroles, placards, speeches
Religion
Sects: e.g. Scientology
members get brainwashed
persuasive techniques change beliefs or behavior of people
a new personality is formed to achieve mental sanity

5. Mass Manipulation in Brave New World
The Bokanovsky Process :
involves shocking an egg so that it divides to form up to ninety-six identical embryos, which then develop into ninety-six identical human beings
CHAPTER 2
nurses present the babies with books and flowers
babies suffer a mild electric shock
nurses offer the flowers and books again ,the babies shrink away and wail with terror
 intense trauma for their life long
 shaping of a person’s attitudes, beliefs and personality without the person’s knowledge
facilitates social stability : the clones it produces are predestined to perform identical tasks at identical machines
“Community, Identity, Stability”

6. Hypnopedia :  excessive repetition, moral training CHAPTER 2
a recorded voice whispers to each sleeping child
The Director: lesson will be repeated one hundred and twenty times, three times a week, for thirty months
“the greatest moralizing and socializing force of all time.” (p. 27, l.7)
CHAPTER 5
Lenina remembers the whispering that had haunted all her sleeps (p.64, ll.3-7)

7. Conditioning:
 process which takes place in life to determine human’s behaviors and attitudes and is also been cited as a way of controlling the development of attitudes and behaviors.
LENINA CROWNE
typical for BNW: her values are those of a conventional World State citizen
her condition: being an object of desire for a number of major and minor characters
 primary means of relating to other people is through sex
 unable to comprehend alternative systems of values 
 Conditioning drives the population to support the capitalist economic system

8. The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. Edward Bernays