1. RESEARCH 101 AFE: Advertising Savvy Use of the Internet Playing It Safe (and Smart!) With Databases

2. Then &Now RESEARCH THROUGH THE AGES

3. Savvy Use of the Internet #1 WIKIPEDIA Please be advised that nothing found here has necessarily been reviewed by people with the expertise required toat is not to say that you will not find valuable and accurate information in Wikipedia; much of the time you will. However, Wikipedia cannot guarantee the validity of the information found here. The content of any given article may recently have been changed, vandalized or altered by someone whose opinion does not correspond with the state of knowledge in the relevant fields.

4. Would you ask this guy for help with your research? ANYONE can edit the content of Wikipedia Updates do not always occur in a timely manner

5. Erica Feldman vs. Madam C. J. Walker August 2006- September 2009

6.  Search engine  Endless information  Must evaluate sources very carefully #2 GOOGLE

7. REFINED Google searches  Do not ask Google a questionGoogle Ex. What are some examples of Nike advertising campaigns?

8. REFINED Google searches  Vary SEARCH TERMS Advertising Marketing Campaign Strategy

9. REFINED Google searches  Use - to exclude a term from search For example: advertising Nike –wikipedia -blog -.com

10. REFINED Google searches Any other tips for executing an effective search?

11.  Check the “last updated” date (usually at the bottom)  Check for an author or an institution – see the “contact us” or “about us” page  Spelling or grammar errors are a dead giveaway  Broken links mean this site is a BUST!  Be wary of excessive ads Evaluating GOOGLE

12. DATABASES - Safe & Smart 24/7 Access Password Packet Public Library has databases too!  According to Webster, a database is a “collection of data or information organized for rapid search and retrieval, especially by a computer.”

13. Databases Offer: Newspapers Magazines Journals eBooks Encyclopedias Video clips Audio clips Images …  AUTHOR  EDITOR  PUBLISHER With an:

15. Databases to ConsiderDatabases to Consider:  1. Student Resources in Context  2. Proquest  3. Britannica Online Encyclopedia A few tips: - Choose “full text” if offered - “Control F” to find terms in lengthy documents - NEVER copy and paste the URL or the text