2. Chapter 9: Memory

3. ROY G BIV ROY G BIV Every Good Boy Does Fine Every Good Boy Does Fine HOMES HOMES Please Excuse My Dear Aunt Sally Please Excuse My Dear Aunt Sally MNEMONICS

4. Memory Memory: persistence of learning over time via the storage and retrieval of information. Memory: persistence of learning over time via the storage and retrieval of information. Gives us our sense of self and connects us to past experiences. Gives us our sense of self and connects us to past experiences.

5. What are your three most vivid memories?

6. Vivid Memories Flashbulb Memories: clear memory of an emotionally significant event or moment. Flashbulb Memories: clear memory of an emotionally significant event or moment. Usually personally meaningful or historically significant. Usually personally meaningful or historically significant.

7. Episodic Memory: refers to your specific memory of events that occur in your life. Episodic Memory: refers to your specific memory of events that occur in your life. Types of Memories

8. Semantic Memory: General knowledge – facts you learn at school.

9. Types of Memories Implicit Memory: The skills you have learned

10. The Curious Case of Clive Wearing The Curious Case of Clive Wearing Why does Clive have such severe memory loss? What are some of his daily habits? What did you notice that is interesting about his memory loss? (hint…think his wife and his profession) What is Clive’s reaction to his wife’s questions about his journal? Which type of memory is MOST intact?

11. Memory as Information Processing Memory is similar to a computer (write to file, save to disk, read from disk). Memory is similar to a computer (write to file, save to disk, read from disk). 3 Basic Steps to Memory: 3 Basic Steps to Memory: 1. Encoding: getting information into the memory system. 2. Storage: the retention of the encoded information over time. 3. Retrieval: process of getting information out of the memory system.

12. Three Stage Processing for Encoding Stage One: The initial recording of sensory information in the memory system is referred to as sensory memory. Stage One: The initial recording of sensory information in the memory system is referred to as sensory memory. Stage Two: sensory memories are processed into short term memory your activated memory which can only hold a minimal amount of information. Stage Two: sensory memories are processed into short term memory your activated memory which can only hold a minimal amount of information. Stage Three: short term memories are encoded into long-term memory, the relatively permanent and limitless storehouse from which we retrieve. Stage Three: short term memories are encoded into long-term memory, the relatively permanent and limitless storehouse from which we retrieve.

14. Concept of Short-Term Memory Short-Term Memory is limited in capacity and duration. Short-Term Memory is limited in capacity and duration. You can only hold so much information in your working memory at one given time. You can only hold so much information in your working memory at one given time. Magic Number tends to be 7 +/- 2. Magic Number tends to be 7 +/- 2.

15. Take 30 seconds to memorize this list of letters: OTTFFSSENT

16. Types of Encoding Semantic Encoding: encoding of meaning, including the meaning of words….yields best memory. Semantic Encoding: encoding of meaning, including the meaning of words….yields best memory. Acoustic Encoding: the encoding of sound, especially the sound of words….usually the least effective. Acoustic Encoding: the encoding of sound, especially the sound of words….usually the least effective. Visual Encoding: the encoding of picture images. Visual Encoding: the encoding of picture images.

17. Encoding Imagery Imagery: creating mental pictures, helps effortful processing especially when combined with semantic encoding. Imagery: creating mental pictures, helps effortful processing especially when combined with semantic encoding. Recall of events is often colored by highest joys and lowest lows of events…usually remember events differently than you evaluated them at the time. Recall of events is often colored by highest joys and lowest lows of events…usually remember events differently than you evaluated them at the time. Mneumonics: memory aids, often use vivid imagery and organizational devices. Mneumonics: memory aids, often use vivid imagery and organizational devices.

18. 12 Days of Christmas List as many of the gifts mentioned in the song as you can. What type of encoding is this?

19. 12 Days of Christmas Answers: 1. Partridge 2. Turtle Doves 3. French Hens 4. Calling Birds 5. Golden Rings 6. Geese A-laying 7. Swans A-swimming 8. Maids A-milking 9. Ladies Dancing 10. Lords A-leaping 11. Pipers Piping 12. Drummers Drumming

20. Types of Rehearsal Maintenance rehearsal: simple rote repetition of information in consciousness or; Maintenance rehearsal: simple rote repetition of information in consciousness or; Short term memory Short term memory even more successfully by elaborate rehearsal: processing of information by relating it to something you already know well. even more successfully by elaborate rehearsal: processing of information by relating it to something you already know well. Long term memory Long term memory

21. The Presidents On a sheet of paper, list the Presidents of the United States in order. Do your best. On a sheet of paper, list the Presidents of the United States in order. Do your best. Maintenance rehearsal vs. elaborate rehearsal

22. King of Memory Experiments is Hermann Ebbinghaus Wanted to research capacity of verbal memory. Wanted to research capacity of verbal memory. Looked to study to see capacity of peoples’ memories to study strings of non-sense syllables. Looked to study to see capacity of peoples’ memories to study strings of non-sense syllables. Ex: JIH, FUB, YOX, XIR, Ex: JIH, FUB, YOX, XIR,

23. Findings of Ebbinghaus 1. Practice makes perfect. The more rehearsal he did on day 1, the less rehearsal it took to learn the syllables again on day 2. Over learning increased retention. 1. Practice makes perfect. The more rehearsal he did on day 1, the less rehearsal it took to learn the syllables again on day 2. Over learning increased retention. 2. The Spacing Effect: the tendency for studying over a long period of time produces better long term retention than is achieved through massed study or practice. SPACED STUDYING BEATS CRAMMING!!! 2. The Spacing Effect: the tendency for studying over a long period of time produces better long term retention than is achieved through massed study or practice. SPACED STUDYING BEATS CRAMMING!!!

24. Findings of Ebbinghaus 3. Serial Position Effect: our tendency to recall best the last and first items in a list. Ex: Presidents 3. Serial Position Effect: our tendency to recall best the last and first items in a list. Ex: Presidents

25. Explaining the Serial Position Effect Primacy Effect: explains how we remember concepts at the beginning of a list since these are often the terms we have seen the most when reviewing. Primacy Effect: explains how we remember concepts at the beginning of a list since these are often the terms we have seen the most when reviewing. Recency Effect: explains how we remember concepts at the end of the list a since these are the terms we have seen most RECENTLY. Recency Effect: explains how we remember concepts at the end of the list a since these are the terms we have seen most RECENTLY. MIDDLE IS FORGOTTEN MOST OFTEN. MIDDLE IS FORGOTTEN MOST OFTEN.

26. Encoding Activity (Myers 9-3) Follow the instructions on the handout as I read the 20 sentences. It is important that you do not talk or communicate with anyone else during this activity.

27. Some Examples of Mneumonics 1. Method of Loci: memory device used by linking items in a list with physical locations in a place you are familiar with. Ex: Link parts of brain with places in your house; Hypothalamus and refrigerator. 1. Method of Loci: memory device used by linking items in a list with physical locations in a place you are familiar with. Ex: Link parts of brain with places in your house; Hypothalamus and refrigerator. 2. Peg Word System: works by prememorizing a list of words with numbers and associating new list with the scheme. Ex: 1 is a gun, 2 is a zoo, 3 is a tree, 4 is a door, 5 is a hive. 2. Peg Word System: works by prememorizing a list of words with numbers and associating new list with the scheme. Ex: 1 is a gun, 2 is a zoo, 3 is a tree, 4 is a door, 5 is a hive.

28. Try to remember these numbers: 1492177618611914127194119632001

29. How confident are you that you correctly memorized all 31 numbers?

30. 149217761861191412-7-194119632001 Now, try to remember these numbers:

31. Which was easier? WHY?

32. group like things together CHUNKING How do you remember a phone #? 9528295379 You CHUNK it! 952- 829- 5379

33. Organizing Information for Encoding Chunking Chunking organizing items into familiar, manageable units organizing items into familiar, manageable units like horizontal organization- 1776149218121941 like horizontal organization- 1776149218121941 often occurs automatically often occurs automatically

34. Long Term Memory Schemas: mental representations that we form of the world by organizing bits of information Schemas: mental representations that we form of the world by organizing bits of information Ex. Listen to the following story and than answer the questions that follow. (p. 382 of AP Book) Ex. Listen to the following story and than answer the questions that follow. (p. 382 of AP Book) Ex. Car Crash Study by Elizabeth Loftus Ex. Car Crash Study by Elizabeth Loftus

35. HUMANISM – a psychological approach that focuses on free will I want you to remember: So when you see the word “humanism” I tell you to think about: Free Willy! make it VISUAL

36. Imagine the route from your room to the front door of your house Imagine the route from your room to the front door of your house Place people / events along the way Place people / events along the way George Washington is in my bedroom John Adams is right outside my bedroom door Thomas Jefferson is in the bathroom James Madison is at the top of the stairs METHOD OF LOCI

37. Whose phone numbers do you remember? Why? Whose phone numbers do you remember? Why? Make all kinds of material meaningful. Make all kinds of material meaningful. Experiment - making meaning make it MEANINGFUL

38. “Columbus sailed the Ocean Blue in 1492” “Columbus sailed the Ocean Blue in 1492” The helping verbs The helping verbs “The THALAMUS is a grand station, it sends and receives information.” “The THALAMUS is a grand station, it sends and receives information.” make it RHYTHMIC

39. I am going to show you a list of words. I am going to show you a list of words. Your task is to memorize the list. Your task is to memorize the list. When I am finished I will ask you to recall the words by writing them down on a half sheet of paper. When I am finished I will ask you to recall the words by writing them down on a half sheet of paper.

40. Bed

41. Clock

42. Dream

43. Night

44. Turn

45. Doze

46. Mattress

47. Snooze

48. Nod

49. Tired

50. Night

51. Artichoke

52. Insomnia

53. Rest

54. Toss

55. Night

56. Yawn

57. Alarm

58. Nap

59. Snore

60. Pillow

61. Remember as many words as you can. Write them down on your half sheet of paper.

62. Recall as many words as you can. 1.Bed 2.Clock 3.Dream 4.Night 5.Turn 6.Doze 7.Mattress 8.Snooze 9.Nod 10.Tired 11.Night 12.Artichoke 13.Insomnia 14.Rest 15.Toss 16.Night 17.Yawn 18.Alarm 19.Nap 20.Snore 21.Pillow Primacy effect Recency effectRepetition /Rehearsal Von Restorff Effect (Distinctiveness) Semantic Organization

63. Did you remember the word sleep? FALSE MEMORY!!!!

64. Retrieval: Getting Information Out Recall: a measure of memory in which the person must retrieve information learned earlier. Recall: a measure of memory in which the person must retrieve information learned earlier. Ex: Fill in the Blank. Ex: Fill in the Blank. The hardest of the memory tasks The hardest of the memory tasks

65. Retrieval: Getting Information Out Recognition: a measure of memory in which the person need only identify items previously learned. Recognition: a measure of memory in which the person need only identify items previously learned. Ex: Multiple Choice Ex: Multiple Choice The easiest of the three memory tasks The easiest of the three memory tasks

66. Retrieval: Getting Information Out Relearning: learning something for the second (or third or fourth or …) time. Relearning: learning something for the second (or third or fourth or …) time. Relearning an idea or concept happens more quickly than learning something the first time. Relearning an idea or concept happens more quickly than learning something the first time.

67. FALSE MEMORIES Are you a reliable eyewitness? Are you a reliable eyewitness?

68. FALSE MEMORIES Are you a reliable eyewitness? Are you a reliable eyewitness? Are you a reliable eyewitness? Are you a reliable eyewitness?

69. Are You A Good Eyewitness?Are You A Good Eyewitness? #2 Are You A Good Eyewitness? Are you a Good EyewitnessAre you a Good Eyewitness? #1

70. Picking Cotton Activity Picking Cotton on 60 Minutes

71. Storage Loss: Amnesia Amnesia refers to the loss of memory. Amnesia refers to the loss of memory. Amnesiac patients typically have losses in explicit memory. Amnesiac patients typically have losses in explicit memory.

72. Types of Amnesia Anterograde Amnesia: type of memory loss where patients are UNABLE TO FORM ANY NEW MEMORIES. Can’t remember anything that has occurred AFTER a traumatic head injury. Anterograde Amnesia: type of memory loss where patients are UNABLE TO FORM ANY NEW MEMORIES. Can’t remember anything that has occurred AFTER a traumatic head injury. Retrograde Amnesia: type of memory loss where patients are UNABLE TO REMEMBER PAST EVENTS. May forget everything that happened BEFORE a traumatic head injury. Retrograde Amnesia: type of memory loss where patients are UNABLE TO REMEMBER PAST EVENTS. May forget everything that happened BEFORE a traumatic head injury. Infantile Amnesia Infantile Amnesia

73. Recall vs. Recognition Activity 7 Dwarfs

74. Motivated Forgetting As A Freudian Concept Repression: idea put forth by psychoanalytic theorists like Freud which states anxiety arousing thoughts, feelings, and memories can be banished from consciousness. Repression: idea put forth by psychoanalytic theorists like Freud which states anxiety arousing thoughts, feelings, and memories can be banished from consciousness. Ex: child abuse, rape, incest may be repressed and not be able to be actively recalled. Ex: child abuse, rape, incest may be repressed and not be able to be actively recalled.

75. Freud believed Repression was a Defense Mechanism Freud argued individuals often “forgot” traumatic incidents to protect their self concepts and to minimize external anxiety. Freud argued individuals often “forgot” traumatic incidents to protect their self concepts and to minimize external anxiety. Freud argued “Forgotten” incidents are banished the “unconscious.” Freud argued “Forgotten” incidents are banished the “unconscious.” The incidents may cause you to have unexplained phobias or problems, that wont be helped until you uncover the incident. The incidents may cause you to have unexplained phobias or problems, that wont be helped until you uncover the incident.

76. Retrieval Cues Priming: activation, often unconsciously, of particular associations of memory. Priming: activation, often unconsciously, of particular associations of memory.

77. Retrieval Cues Context Effects Memory Retrieval: able to retrieve information better when you are in the same context you learned it in. Context Effects Memory Retrieval: able to retrieve information better when you are in the same context you learned it in. Ex. Studying for a test in the same room you are going to take the test in. Ex. Studying for a test in the same room you are going to take the test in. Emotional/Mood Impact of Memory: Emotional/Mood Impact of Memory: State-Dependent Memory: information is most easily recalled when in same “state” of consciousness or mood it was learned in. State-Dependent Memory: information is most easily recalled when in same “state” of consciousness or mood it was learned in. Ex. Under the influence of drugs or alcohol. Ex. Under the influence of drugs or alcohol. Feelings of happiness tend to bring back memories of another happy time. Feelings of happiness tend to bring back memories of another happy time.

78. Retrieval Cues Schemas: mental representations that we form of the world by organizing bits of information Schemas: mental representations that we form of the world by organizing bits of information Ex. Listen to the following story and than answer the questions that follow. (p. 382 of AP Book) Ex. Listen to the following story and than answer the questions that follow. (p. 382 of AP Book) Ex. Car Crash Study by Elizabeth Loftus Ex. Car Crash Study by Elizabeth Loftus

79. Schemas Loftus had individuals watch car accidents and then recorded results based on questioning procedures. Loftus had individuals watch car accidents and then recorded results based on questioning procedures. Depiction of actual accident Memory construction

80. Loftus’s Research Subjects were asked to reveal how fast they thought the cars were going. Subjects were asked to reveal how fast they thought the cars were going. Question consisted of “How fast were the cars going when they _______________ each other. Question consisted of “How fast were the cars going when they _______________ each other. Loftus filled in the blanks with different words including: bumped, collided, contacted, hit, or smash. Loftus filled in the blanks with different words including: bumped, collided, contacted, hit, or smash. Speed was elevated to great degree when “smashed” was used as key verb and subjects were likely to remember broken glass when there was none. Speed was elevated to great degree when “smashed” was used as key verb and subjects were likely to remember broken glass when there was none.