1. Introducing Vitality GP For use with Advisers and Clients

2. Agenda 1 1 Vitality GP 2 2 3 3 Sales and Marketing Support Vitality GP Select

3. VitalityHealth – what makes us different We help you and then reward you for living a healthy life Consultant choice With a hospital list, you choose...not us Fullcover promise No embarrassing moments…..no shortfalls on consultants’ and anaesthetists’ fees for eligible surgery Don’thave to go public before you go private Dynamic pricing Controlpremiums through engagement with Vitality

4. Apple Microsoft Google Coca-Cola IBM McDonalds Samsung Toyota Of the top 8 most valuable brands worldwide 5 are technology firms Technology has changed the world Source: Forbes as of 03/06/15 - http://www.forbes.com/powerful-brands/list/

5. Remember when capturing those magic moments involved this

6. Now we share those moments in seconds

7. Making things easier, convenient and more accessible 3 objects were considered essential across all participants, cultures and genders, keys, money and a mobile phone Jan Chipchase – Nokia currently 1.5 billion PCs in use worldwide Source: businessinsider.com currently 35 million smartphone users in the UK Source: Deloitte I think there is a world market for maybe 5 computers Thomas Watson - Chairman of IBM 1943 When I took office, only high energy physicists had ever heard of what is called the Worldwide Web....now even my cat has its own page Bill Clinton, 1996 84% of UK households have internet access Source: Office of National Statistics

8. Remember when seeing a GP involved this? NHS target guaranteeing a GP appointment within 48 hours removed in 2010 NHS Direct closed in March 2014

9. Get GP referral 1 1 Get claim approved 2 2 Book appointment 3 3 Approve follow-up treatment 4 4 repeat process, confirm hospital, treatment eligibility etc Remember when authorising claims involved this ?

10. Forget the past – the future is Vitality GP Click the picture above to view the new TV advert

11. GP sees member and provides or directly refers member to one of the following: GP-led Partner-led GP’S ARE THE GATEKEEPER S TO HEALTHCARE Member books consultation with VGP within 48 hour timeframe Physiotherapy 1 Mental Health care 1 Remote dermatology 2 Consultant care Urgent care Clinical advice Prescriptions Minor investigations GP advises on health and wellness GP arranges follow-up over subsequent 2 weeks if required 1 Self-referral also possible 2 For specific skin lesions & & & & A fully integrated healthcare system

12. Vitality GP’s unique proposition features Diagnose and treat primary care conditions −24/7 telephone helpline −face -to-face video consultations within 48 hours and on Saturdays - not available Sundays −order minor investigations including nurse led delivery at home and work −prescribe and arrange delivery of written prescriptions −up to £100 towards GP referred tests and prescriptions −schedule follow-up appointments with same GP −limited to 4 per member per plan year Choice of GP −gender −special interests −all CQC accredited −all UK based Onward paperless authorisations into secondary care −consultant −CBT −NHS GP, A&E Wellness coach −access to members’ Health Review and Vitality Healthcheck data. Electronic records −creation of patient electronic records, for ownership by the patient Real time feedback −customers rank their Vitality GP experience and the GP for the benefit of other users

13. Registering Member Zone Username & Password

14. Selecting service

15. Symptom checker

16. Schedule consultation

17. Begin consultation

18. Introducing Skin Analytics Pilot for iPhone users only Service level of 7 business days between dispatching the lens and a follow up appointment

19. Introducing skin analytics Register Order kit Submit photos

20. Individuals Convenience 24/7 access to primary care, including payment for minor diagnostics and private prescriptions Coordinated Care a single point of referral and navigation for your treatment to ensure the best member experience and most appropriate clinical pathway Prescribe Wellness a unique ability to combine clinical pathways with wellness interventions to achieve the best health outcomes Employers Reduce employee time off work due to time needed to see GP, and minor illness Reward employees with a unique, relevant and highly valued new benefit Remind employees of your commitment to helping them manage and improve their health and wellbeing Key messages

21. 2 2 2 2 1 1 Agenda Vitality GP 3 3 Sales and Marketing Support Vitality GP Select

22. direct referral to consultants consultant refers member to most appropriate facility for treating condition member books video consultation Vitality GP authorises further treatment & referrals prescriptions minor tests physiotherapy cognitive behavioural therapy GP A&E Vitality GP Select A hospital-agnostic proposition

23. Themes Even with Health Insurance the NHS GP is the Gatekeeper Choice, convenience and no waiting have always been key drivers of health insurance The PMI Paradox Traditional way to access health insurance...

24. Addressing the hospital list conundrum HOSPITAL LIST HOSPITAL LIST access to clinicians with expertise relevant to a customer’s condition and not dictated by their hospital list

25. Pricing VITALITY GP SELECT -15% -10% BASE 33% (up to) 33% (up to) LOCAL COUNTRYWIDE COUNTRYWIDE PLUS Local, Countrywide & Countrywide Plus Vitality GP Select Members must use Vitality GP to preauthorise claims X  The main difference between Vitality GP and Vitality GP Select

26. Empowers GP to make decisions together with the patient without the influence of the insurance company and without the restriction of a defined hospital list Facilitates access to clinicians with expertise relevant to your condition at the earliest opportunity Removes unnecessary utilisation in the system by eliminating repeat consultations and diagnostics Allows us to pass on efficiency savings to the member, consistent with our shared-value insurance model Key messages

27. Virgin business not coloured by previous experience or expectations of health insurance Switch business looking to control costs but not strip out cover London business looking for reassurance that when medically appropriate access to Central hospitals still available Early adopters tech savvy, wellness savvy, looking for a single package which fits their lifestyle The target market for Vitality GP Select

28. 3 3 2 2 1 1 Agenda Vitality GP Sales and Marketing Support Vitality GP Select

29. Integrated marketing campaign Press TV Adverts

30. Supporting you make the sale Online videos 5 videos: Introductions to Vitality GP Service specific: Private Prescription Service Monitoring and Skin Analytics Onward referrals Wellbeing advice These videos are available on VitalityHealth website and Adviser Zone 1. Vitality GP – Introducing Vitality GP https://www.youtube.com/watch?v=5Z9JywAj3Yg 2. Vitality GP – Private prescription service https://www.youtube.com/watch?v=9wuCDUVmzoE https://www.youtube.com/watch?v=9wuCDUVmzoE 3. Vitality GP - Monitoring and Skin Analytics https://www.youtube.com/watch?v=A-qy5AetyGY 4. Vitality GP – Onward referrals https://www.youtube.com/watch?v=ZFQXJHE1S6A 5. Vitality GP – Wellbeing advice https://www.youtube.com/watch?v=X7P_T3aimic

31. Supporting you make the sale Sales aids Handouts and Vitality Insights Articles Website: http://www.vitalityinsights.co.uk/

32. Client support and promotion Worksite posters Member Zone