1. Marketing of Researches Ass.Prof. Neamat Mohamed

2. Marketing  Is Marketing = SELLING  Is Marketing = SELLING  Is Marketing = ADVERTISING

3.  Marketing is the set of human activities directed to the facilitation of the exchange process to satisfy the wants and needs those involved in the process. is the set of human activities directed to the facilitation of the exchange process to satisfy the wants and needs those involved in the process.

4. Why do we need marketing To increase in supply and competition. Specialization. Technology. Rise of new forms of awareness.

5. Marketing Management process 1- It starts with assessing needs for certain services or programs. 2- Prioritize needs according to: - Organization condition (SWOT) - The organization mission and objectives.

6. 3- design different marketing programs using marketing tools CAPS to reach different segment. 4- Revise and reset the marketing actions as necessary.

7. Assessment of Needs and Demands It is the first step to start marketing activities to collect information about needs and desires of the customers to be served.

8. SWAT > Analysis of internal data should be considered through strength and weakness of the organization. > Analysis of external data should be considered through opportunity and threat out side the organization that affect the system.

9. Stay closer to customer Marketing according to a pre-set mission and objectives. Mission History Reference of management Environmental consideration Area of specialty

10. Marketing Tools C ost/ price A ccess/availability P romotion/ advertising S ervice development/ quality

11. C ost/ price Money paid Cost-based Demand-based Competition-based

12. A ccess/availability Convenience Location Multi-services

13. P romotion/ advertising Advertising Sales promotion Personal selling Public relation

14. S ervice development/ quality Quality of care Atmosphere: furniture, and facility lay out Style Type of personnel providers Level of technology

15. New Marketing Management Determine needs/wants of market. Stay closer to customer. Monitor activities provided. Long interest in customer. Identify public segment. Seek to serve market in new ways.