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Influence on Voters Mr. Young American Government.

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Presentation on theme: "Influence on Voters Mr. Young American Government."— Presentation transcript:

1 Influence on Voters Mr. Young American Government

2  What are the major factors that influence voters to vote and for whom they vote for?

3  http://www.youtube.com/watch?v=IHaWHlJ dUoI&NR=1&feature=endscreen http://www.youtube.com/watch?v=IHaWHlJ dUoI&NR=1&feature=endscreen

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6  Idiot- comes from the Greek word idiotes, which in ancient Athens referred to citizens who did not vote or otherwise take part in public life—they were ignorant of public affairs

7 1. Personal Background of voter 2. Degree of voter loyalty to one of the political parties 3. Issues of the campaign 4. Voters’ image of the candidates 5. Propaganda

8  Age has a big factor on whether or not a person votes and who the candidate is that they vote for

9  Voters’ education, religion, and racial or ethnic background affect their voting habits  Voters’ background influences their voting but they do not always vote the way their background says they should

10  One who is caught between conflicting elements in his/her life such as religion, income level, and peer pressure  Other issues are usually important, such as campaign issues and the personalities of the candidates

11  http://www.youtube.com/watch?v=wKQAB PI8Nc4&feature=endscreen&NR=1 http://www.youtube.com/watch?v=wKQAB PI8Nc4&feature=endscreen&NR=1

12  Strong Party voters tend to vote for the party more than the issue or candidate  Straight-party ticket- one where a voter has selected candidates of his/her party only  Weak party voters are more influenced by issues and candidates than by parties  Independent voters usually have a weak party loyalty, but are becoming more and more important in Presidential elections

13  Starting to see more campaigns about candidates and not about parties, which could lead to voter apathy  Candidate- talk about personal attributes and character  Parties- more about issues

14 1. TV has helped spread campaign issues 2. Voters today are better educated than voters of the past 3. Current issues seem to have a greater impact on personal lives than they have in a while

15  Just as important as issues themselves is the way the voters perceive the issues  Most voters select candidate on image alone  Want president they can trust  Candidate must at least be viewed as competent to handle to job and problems that go with it  Candidates must then convey the impression that they have these certain qualities

16  http://www.youtube.com/watch?v=fnx- SqMYknI&feature=related http://www.youtube.com/watch?v=fnx- SqMYknI&feature=related

17  “Being a president is like riding a tiger. A man has to keep riding or be swallowed. A president is either constantly on top of events, or, if he hesitates, events will soon be on top of him.”

18  Involves using ideas, information, or rumors to influence opinion.  Propaganda is not necessarily lying or deceptions  Uses information in any way that supports a predetermined objective  Voter Participation can be reduced when this is used, voters do not appreciate it  There are 7 propaganda techniques

19  Name calling; identifying a candidate with a term such as “Un-American”

20  http://www.youtube.com/watch?v=jU7fhIO7 DG0 http://www.youtube.com/watch?v=jU7fhIO7 DG0

21  http://www.livingroomcandidate.org/comme rcials/1964/peace-little-girl-daisy http://www.livingroomcandidate.org/comme rcials/1964/peace-little-girl-daisy  http://www.livingroomcandidate.org/comme rcials/2004/any-questions http://www.livingroomcandidate.org/comme rcials/2004/any-questions

22  Interpreting a political event or statement from a particular point of view

23  Giving only one side of the facts to support a candidate’s position

24  http://www.youtube.com/watch?v=7qsBGUh 69FA http://www.youtube.com/watch?v=7qsBGUh 69FA  http://www.youtube.com/watch?v=1uXKVjo m734 http://www.youtube.com/watch?v=1uXKVjo m734  http://www.livingroomcandidate.org/comme rcials/2008/original-mavericks http://www.livingroomcandidate.org/comme rcials/2008/original-mavericks  http://www.livingroomcandidate.org/comme rcials/2008/no-maverick http://www.livingroomcandidate.org/comme rcials/2008/no-maverick

25  Associating a patriotic symbol with a candidate

26  http://www.youtube.com/watch?v=hje8D5is4 RU http://www.youtube.com/watch?v=hje8D5is4 RU  http://www.youtube.com/watch?v=MgH5PU qMxgU http://www.youtube.com/watch?v=MgH5PU qMxgU

27  One of the oldest, identifying the candidate as “just one of the common people”

28  http://www.youtube.com/watch?v=pueoTqY Ttu0 http://www.youtube.com/watch?v=pueoTqY Ttu0  http://www.youtube.com/watch?v=kpN7eU2 0VJY http://www.youtube.com/watch?v=kpN7eU2 0VJY  http://www.youtube.com/watch?v=71oSnNs d9XU http://www.youtube.com/watch?v=71oSnNs d9XU  http://www.livingroomcandidate.org/comme rcials/1992/morning http://www.livingroomcandidate.org/comme rcials/1992/morning  http://www.youtube.com/watch?v=bRt3dWF qs-M (start at 2:15) http://www.youtube.com/watch?v=bRt3dWF qs-M

29  A celebrity endorses a candidate

30  http://www.youtube.com/watch?v=Fr7P- rBO6-4 http://www.youtube.com/watch?v=Fr7P- rBO6-4  http://www.youtube.com/watch?v=pUL5g-- 9YZA http://www.youtube.com/watch?v=pUL5g-- 9YZA  http://www.youtube.com/watch?v=MDUQW 8LUMs8 http://www.youtube.com/watch?v=MDUQW 8LUMs8

31  Urging voters to support a candidate because everyone else is

32  http://www.youtube.com/watch?v=KReGP2 uW5yg http://www.youtube.com/watch?v=KReGP2 uW5yg

33  http://factcheck.org/ http://factcheck.org/  This is a great website to check the facts of different campaign ads to see if they are true, the truth is stretched, or there is no truth at all.

34  Some do not vote because they do not meet State requirements  Three basic requirements 1. US Citizen 2. Residency- must be a resident of that state, for at least 30 days 3. Registration- must register with a local election board, good way to prevent voter fraud, almost 1/5 of Americans move to a new location every 5 years

35  Higher income levels and occupational status  Usually better educated  Active in community life  Strong political party affiliation  Middle-aged  Subject to fewer cross-pressures than non- voters  Sense of political efficacy, believe that voting is important, and that their vote matters

36  Apathy- they really do not care or are lazy  Lack of political efficacy- does not matter one way or the other, my vote doesn’t matter  Inconvenience- long lines, bad weather, etc  “Time-zone fallout”  Social Characteristics: young (under 35), unmarried, unskilled, rural

37  What are the major factors that influence voters to vote and for whom they vote for?


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