1. WEB 2.0 & EDUCATION PUBLISHING Lee Wilson – Headway Strategies

2. Information Paradigm 1980 SCANNING HOARDING

3. eMails per day? 1.Under 20 2.20 to 40 3.40 to 60 4.60 to 80 5.80 to 100 6.Over 100

4. 00’s =Information Overload

5. ATTENTION

6. Amazon – decision driver? 1.Publisher blurb 2.Customer reviews 3.Customers who bought this… 4.Product details (ISBN etc.)

7. RELEVANCE

8. We are all adult learners now…

9. When stuck I….? 1.Google it 2.Move on to something else 3.Ask people who know the topic 4.Reflect on what I learned in school

10. COLLABORATION

11. WHO >= WHAT YouMeHimHerThem

12. TECHNICAL + BEHAVIORAL SAFETY FILTERSCULTURE

13. Education Products NETWORK LEARNERS AND TEACHERS ENCOURAGE ADVANCED SEARCH TECHNIQUES BUILD A TWO WAY STREET PublisherTeacher

14. Education Business SOCRATIC MARKETING RELAX OPTIMIZE

15. Collaboration AttentionRelevance WEB 2.0

16. For more www.education-business-blog.com