1. SEM1 4.05 A – Product/Service Management
PE – Position company to acquire desired business image
PI – Identify elements that enhance venue attractiveness (facility, accessibility, trade area/drawing radius, parking, surrounding area, design/layout, amenities, personnel, sense of security)

2. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES

3. Elements contributing to venue attractiveness
FACILITY
Accessibility
Trade area/drawing radius
Parking
Surrounding area
Design/layout
Amenities
PERSONNEL
SENSE OF SECURITY

4. Design/layout Amenities
Well marked signs
Adequate # of entrances/exits into venue
Unobstructed views from seats
East to find seats
Wide seats for comfort
Modern scoreboard(s)
Building materials, texture, colors, sound impact
Concessions and bathrooms are convenient to locate
Adequate # of bathrooms for men and women/more
Adequate # of concessions & food to target market
Adequate # of parking areas to alleviate traffic jams and provide convenience/location
Both private and public
Public Transportation
Club level amenities
Wi-Fi - ATM
Cup holders
Handicap

5. Personnel
Security
Personnel can assist to maintain attractiveness of venue and improve the experience for attendees
Maintenance
Parking
Ushers
Ticket Sales/taker
Concession
Gate & section
Security can assist to maintain attractiveness of venue and improve the experience for attendees
Security guards & police
First Aid – DD programs
Lost/found – items/child
Announcements/paging
If a facility is not secure, people will not attend to avoid dangerous situations

6. SEM Kiosk Activity
Students will work in pairs and do the following:
Choose a sports or entertainment event
Design & create a Kiosk that you would see at the event – draw & color the kiosk
Examples can be concessions, (beverages, nachos, cheese steaks, etc.) merchandise (hats, tees, posters, mugs, etc.) or promotional (sign up today for our new credit card…)
Illustrate how the merchandise will be displayed (physical layout)
Provide a list of merchandise and prices
Choose and illustrate the location of the kiosk
Explain why you chose that location

7. SEM1 4.05 - 2 Shoebox Venue Activity
Students are required to bring a shoe box to school for this project – Students work in teams of 3 and use teacher supplied materials
Students cut, design and add props to a shoebox to design a bird’s eye view of a venue designed for a sporting or entertainment event of their choice
Venue must have 3 amenities (ATM’s, concessions, lost and found stations, nursing stations, etc.)
Venue must also include 3 advertisements placed strategically throughout the venue (scoreboard, on-field, bottom of bleachers, etc.)
Venue must include 1 interactive fan experience (meet players at a signing area, picnics, slides, etc.)
Venue must include a scoreboard with some type of signage

8. SEM1 4.05 – 2 Shoebox Venue Activity
Amenity ideas:
Fan Experience Examples: