1. Target Audience The game will be for children from 10+. I chose to design the game for 10+ because it will be easier to make a game. Their interests are sport, superheroes and villains and gaming. I know this because they filled in a questionnaire.

2. Type of Game The game will be a find heroes and villains. The game will be on computers, books and on paper.

3. Characters The hero will be called Mr.Stretch, he can fly and is super muscly and he can stretch really far. The villain will be Dr.Poppy, she can fly and shoot fire from her hands. The extra people are little pink and purple smurfs who help hide Mr.Stretch and Dr.Poppy

4. Products Characters – humans, good and evil and different colours – purples and reds for the villain and light blue and pink for the hero. The Smurfs are pink and blue too Phone Wallpaper – a load of pink and blue smurfs and a couple of hero and villains in with them Trading Cards and Box – look like a big smurf and all of the other characters on it too. It will match the phone wallpaper. Digital Advert – the same as the phone wallpaper but with big bold writing ontop

5. Resources I will design the Characters myself, there will be no copyright issues. For the other Characters I will look at images from the internet for inspiration, I will make sure they are copyright free and I will be editing them so they’re not completely copyed.