1. Vision/Mission Statement, Philosophy, Goals and Objectives

2. From Here to There Vision statement Mission statement
  Principles/philosophy
Goals
Objectives

3. Vision Statement
A vision statement guides the organization to a better world
A vision statement must:
       conform to the area of responsibility of the organization
      confine itself to education
      deal with something everyone concerned with the organization would like to see in the future

4. A vision provides more than a picture of the organization’s future
It is a critical ingredient for change
It represents a global, continual purpose for the organization
It electrifies and invigorates
It is the ultimate standard toward which all progress is measured
Its structure is less important than its effect on the values and behaviors of every member of the organization

5. Criteria for a great vision
 Brief and memorable
 Inspiring and challenging
 Descriptive of the ideal
 Appealing to employee, customers and stakeholders
 Descriptive of future service levels
 Idealistic, standing above the commonplace
 Enduring

6. Vision Statement: MOE, UPM & Faculty of Educational Studies
The Vision of Ministry of Education is Ideal school generates glorious generation (Sekolah unggul penjana generasi terbilang)
The Vision of UPM is to become a university of international repute (Menjadi universiti bereputasi antarabangsa)
The Vision of the Faculty of Educational Studies is to become a world class teaching and research centre in the field of education and human resource development.

7. Mission statement
Where a vision statement points the organization to the future, the mission statement explains what the organization is all about
A mission statement identifies what, and for whom, agencies, programs or subprograms do
The mission statement must answer the twin questions of;
       Why the organization was formed?
       What it is supposed to do?
Mission: A brief, comprehensive statement of purpose of an agency, program or subprogram

8. When writing a mission statement, consideration
When writing a mission statement, consideration should be given to the following:
       Who we are?
       What do we do?
       For whom do we do?
       Why do we do it?
       Why are public resources devoted to this effort?

9. Three Basic Questions
What are the opportunities or needs the organization address?
What does the organization do to address those needs?
What principles and values guide the organization?

10. Mission Statement Criteria
       Identify the overall purpose for the existence of the agency (statute, rules, executive order etc)
       Identify the basic needs or distinct problems that the agency is designed to address
       Identify clients, customers (both internal and external) of an agency
       Help identify customer and stakeholders expectations/requirements/services/products provided to meet these requirements, processes and resources used to satisfy these requirements
Lead to the development of performance measures that reflect customer and stakeholder requirements

11. Defining the Mission Statement
Identify the original purpose of the agency
Why does the agency exist?
      What are the mandates?
      What functions, products/services are or should be, provided?
Reflect the customer and stakeholder base in the statement
       Use the customer/stakeholder identification completed during the SWOT
Identify current needs or distinct problems
       How do current expectations differ from the original
purpose of the agency?
      What are the primary needs/problems that have to be addressed?

12. Review and revise existing mission statements
Review and revise existing mission statements and draft new statement as appropriate, based upon the previous question
Has the mission changed? (through legislation)
Are the missions clearly understood by employees, customers and clients?
Applying SWOT
Reviewing internal strengths and weaknesses
Identifying external opportunities and threats

13. Mission Statements of World Class Business Schools
Harvard University:
We educate leaders who make a difference in the world
Stanford University:
Our mission is to create ideas that deepen and advance our understanding of management and with those ideas to develop innovative, principled, and insightful leaders who change the world
University of Pennsylvania:
Prepare business leaders to fuel the growth of industries and economies on a global scale

14. University of Chicago:
Transform students into confident, effective, respected business leaders prepared to face the toughest challenges
University of California:
Offers a superb management education to outstanding men and women from around the world
Columbia University:
Pioneer active learning, entrepreneurial training and bridge research and practice

15. Mission Statements of Well-known Companies
Wal-Mart:
To give ordinary folk the chance to buy the same thing as rich people 3M
To solve unsolved problems innovatively
Walt Disney
To make people happy

16. Faculty of Educational Studies University Putra Malaysia Mission Statement
To become a pioneering centre for knowledge and learning that contributes to the advancement of humankind in the field of education and human resource development.
Menerajui penerokaan ilmu dan kemahiran yang menyumbang kepada kemajuan dalam bidang pendidikan dan pembangunan sumber manusia.

17. UPM Mission Statement
The university’s mission is to be a leading center of learning and research, contributing not only towards the creation of wealth and nation building but also towards universal human advancement and discovery of knowledge.
Menjadi Pusat Pembelajaran dan Penyelidikan yang utama, yang memberikan sumbangan bukan sahaja kepada pembentukan kekayaan dan pembangunan negara bangsa, tetapi juga kepada kemajuan manusia dan penerokaan ilmu sejagat.

18. Mission Statement of MOE (KPM)
To develop a world class quality education system which will realize to the full potential of the individual and fulfill the aspiration of the Malaysian nation.
A vision without a mission is an impractical notion.
  A mission without values could lead to an ‘ends justifies any means’
Your thoughts!!!

19. Dissemination of Vision, Mission and Educational Goals (UPM)
Made known to the internal and external stakeholders through:
Print media: Strategic Plan 2001 – 2010 (Rev. 2007), faculty guide, posters, academic calendars, various university publications …
Electronic media: University Website and Putra FM Radio
Others: In-service training, workshops, meetings, staff associations, and alumni activities
Through Corporate Communication Divisions

20. Philosophy/Principles
Principles are core values and philosophies that describe how an agency conducts itself in carrying out its mission
Philosophy deals with belief systems and tries to explain certain phenomena:
       How do individuals learn?
       What is knowledge?
       Where does knowledge come from?
       What are values?
Where do values come from?

21. Principles also:
      serve as criteria to guide decision-making at all levels of an agency
      express the common values that can be embraced by the whole organization
      are powerful instruments for changing organizational culture
      motivate employees
How an individual believes children learn will greatly determine the methods used to teach.

22. The philosophical statement of a school system
The philosophical statement of a school system should confine itself to answering the questions of belief listed above.
A philosophical statement should address: How individuals learn? The type of setting that is conducive to learning. The larger picture of values and where knowledge originates.

23. Educational Philosophy
Education in Malaysia is an on-going effort towards further developing the potential of individuals in a holistic and integrated manner, so as to produce individuals who are intellectually, spiritually, emotionally and physically balanced and harmonious, based on firm belief in God. Our efforts are focused towards creating Malaysian citizen who are knowledgeable and competent, who possess high moral standards, and who are responsible and capable of achieving a high level of personal well-being and able to contribute to the harmony and prosperity of the family, the society and the nation at large.

24. Goals
The goals of an organization can never be achieved but are something towards which an organization works (Earthman, 1992)
Goals are the desired end result, generally after three or more year
The goal statements should reflect vision, mission, and philosophical statements

25. Criteria for Goals
Goals will be in harmony with, and clarify the agency vision, mission and principles/philosophy
Goals will address priorities and the results of the internal/external assessment and may be developed in response to strategic issues
Goals will remain essentially unchanged
Goals will normally encompass a relatively long
period
Goals will address the gaps between the current
and desired level of service

26. Faculty of Educational Studies Aim/Goals
To produce graduates who excel, publish quality research and provide professional services in the field of education and human resource development in order to meet the demands of the nation.
Melahirkan graduan yang cemerlang, penyelidikan berkualiti dan memberi khidmat profesional dalam bidang pendidikan dan pembangunan sumber manusia untuk memenuhi keperluan negara.

27. UPM Goals (10)
To produce quality graduates who are competitive and resilient
(Melahirkan graduan yang berkualiti, berdaya saing dan berusaha untuk terus maju.)
To enhance the quality of UPM students through inculcation of soft skills
(Memperkasakan pelajar UPM dengan penguasaan kemahiran insaniah.)
To transform UPM into a renowned university
(Menjadikan UPM sebagai Universiti Penyelidikan yang terkemuka.)
To strengthen UPM as a center of excellence in agriculture education and research
(Memperkasakan UPM sebagai pusat kecemerlangan pendidikan dan penyelidikan pertanian.)
To broaden and strengthen UPM network with industry and society
(Meningkatkan jalinan industri dan masyarakat )

28. To manage human capital and work environment effectively
(Mengurus modal insan dan persekitaran kerja dengan cemerlang.)
To enhance a quality management system based on good practice
To efficiently generate and manage the financial resources of UPM
(Menjana dan mengurus sumber kewangan universiti secara cekap dan berkesan. )
To make UPM fully connected based on information and communication technology
(Menjadikan universiti terhubung sepenuhnya dengan berasaskan ICT. )
To strengthen UPM through alumni involvement
(Memperkasakan UPM melalui Alumni )

29. Reflection of UPM Goals (Educational)
To produce quality graduates who are competitive and resilient
Learning outcome: social responsibility, research attainment, community involvement, ethical values, and leadership
To enhance quality of UPM’s students through inculcation of soft skills
Learning outcome: social responsibility, research attainment, community involvement, ethical values, and leadership

30. To transform UPM into renowned research university
Learning outcome: Research attainment and leadership
To strengthen UPM as a center of excellence in agriculture education and research
Learning outcome: social responsibility, research attainment, community involvement, ethical values, and leadership

31. Behavioral Objectives
Objectives are specific measurable targets for accomplishing goals
There must some way to measure the effectiveness and efficiency of the organization in working towards its goals
They are written in terms of observable student behavior that can be measured by some type of instrument

32. Criteria for Objectives
Good objectives will be SMART
      Specific
      Measurable
      Aggressive but attainable
      Results oriented
Time-bound (specify a relatively short time frame for meeting objectives – from a few weeks to no more than a year)

33. Examples of SMART/Not SMART Objectives
       To reduce processing time.
       To reduce by 5% the average cost of processing new hires by June, 15, 2001 (SMART)
       To reduce highway deaths.
       To reduce the highway deaths rate by 10% in FY (SMART)

34. Objectives of MOE
To produce loyal and united Malaysian.
To produce happy, well mannered individuals who have faith, knowledge and vision.
To prepare the nation’s human resource for development needs.
To provide educational opportunities for all Malaysians.

35. References for the Development of School Vision and Mission
Current development in and outside the country)
(Perkembangan semasa di dalam dan di luar negara)
Vision 2020 (Wawasan 2020)
National Philosophy of Education (Falsafah Pendidikan Kebangsaan)
Student potentials (Potensi murid)
Needs of local communities (Keperluan masyarakat setempat)
NKRA/KPI

36. Proses pembinaan visi dan misi sekolah
Pendekatan Top-down vs. Bottom-up
Digubal secara kolektif oleh semua guru
Dipersetujui dan difahami oleh staf sokongan, murid dan ibu bapa
Disebarluas dengan mendokumentasikannya (edaran)
Dipamerkan di tempat-tempat yang strategik
Dikaji semula dari semasa ke semasa

37. Kandungan Pernyataan Visi dan Misi
Pernyataan visi dan misi perlu mengandungi :
      Elemen pembentukan model murid lepasan sekolah
       Elemen pembentukan model sekolah berkesan
       Penyelesaian isu dan masalah pendidikan dalam konteks pembangunan bangsa dan negara

38. Penghayatan Visi dan Misi Sekolah
Guru dan staf sokongan dapat:
      Menyatakan visi dan misi
       Menjelaskan visi dan misi
       Mempercayai visi dan misi
       Visi dan misi menjadi sasaran untuk pembangunan pengurusan dan pentadbiran sekolah, amalan mengajar, kokurikulum dan kerja komuniti

39. Murid dapat:
       Menyatakan visi dan misi
       Menjelaskan visi dan misi
       Mempercayai visi dan misi
Visi dan misi menjadi sasaran untuk pembangunan pengurusan dan pentadbiran sekolah, amalan mengajar, kokurikulum dan kerja komuniti

40. Impak Visi dan Misi
Visi dan misi dapat memberi impak ke atas perlakuan warga sekolah:
      Menunjukkan peningkatan prestasi dalam proses pengajaran dan pembelajaran
Menunjukkan peningkatan dalam proses persekolahan
     Menghasilkan kualiti produk yang tinggi
Mewujudkan identiti budaya/etos sekolah

41. Key Elements of Malaysian Education System
Access to education
Equity in education
Quality in education
Efficiency and effectiveness of management education

42. National Education Blue Print (PIPP)
The Six Strategic Thrusts:
Nation building
Develop human capital
Bridging gap in education
Strengthen national schools
Elevate the teaching profession
Propel excellence of educational institutions

43. Education NKRA The four (4) thrusts:
72% enrolment across 4+ and 5+ cohorts by 2010
90% literacy and numeracy by 2010 (LINUS screening Literacy and Numeracy Screening)
Target of 20 HPS (High Performing Schools) by 2010
2% of principals rewarded by 2010