1. Do you also need more space? Bank advertising can be different.

2. Convention: 1. Bank advertising is boring. 2. Banks are seeing only their interests. 3. Banks have to use “traditional” media.

3. Background: 1. NLB bank is the biggest bank in Slovenia. 2. In the past it was personification of bank advertising convention. 3. It realizes its strategy to become friendly bank step by step.

4. Challenge: 1. To connect: corporate bank donation with product advertising. 2. To make something interesting out of an usually quite boring media – ATM window display - on one of the city’s most frequent streets reserved for pedestrians.

5. Idea: Use ATL product advertising idea: “Do you also need more space?” and transform it.

6. Solution: To fill the whole ATM window display with toys (which need more space) and to integrate this solution with our corporate donation to safe houses and maternal homes.

8. Solution: The whole window display.

9. Brand display. Headline: Do you also need more space? Product description – real estate credit.

10. Donation message: “We toys agree that we will move to safe houses and maternal homes to play with children.”

11. Have a nice day.