1. …and how it applies to us “civilized” folk 5 th STC Annual Conference December 12-13, 2003 Pune, India Some Laws of the Jungle… Peter Yorke Assistant Vice President Corporate Communications i-flex solutions

2. Softcopy Name : Some laws of the jungle and how it applies to us civilized folk Published Date :December 2003 Author:Peter Yorke Due care has been taken to make this Presentation as accurate as possible. Certain statements made in this presentation may not be based on historical information or facts and may be “forward looking statements” and may be subject to risks and uncertainties that could cause actual results to differ materially and adversely from those that may be projected by such forward looking statements. i-flex makes no representation or warranties with respect to the contents hereof and shall not be responsible for any loss or damage caused to the user by the direct or indirect use of this Presentation. i-flex may alter, modify or otherwise change in any manner the content hereof, without obligation to notify any person of such revision or changes. All company and product names are trademarks of the respective companies with which they are associated. COPYRIGHT © 2003 i-flex solutions limited All rights reserved.

3. Hunt Sleep Create/ Research Gather Knowledge Edit/ Process Produce The cycle Sleep Hunt EatReproduce

4. Lions survey a herd of wildebeest for a long time before proceeding on the kill [1. Strategize]

5. Think uCustomer expectations uDocumentation process uDeliverables uEstimate äTime äCost uResources uInternal expectations Think long-term Visualize end-result

6. Mongoose live in the hills termites build [2. Co-operate]

7. Who is your community? uDevelopers uTest uQuality Assurance uMarketing uSales uManagement uHuman Resources uOrganization customers, partners….. Each person has an important role to play… appreciate them

8. Points of interaction [some examples] uDeveloper buy in on: äUser documentation äManual suite uBuy in from colleagues on: äIntranet content äHouse magazine content uCustomer buy in on: äUser documentation (conduct surveys regularly) äCase studies äPress releases

9. When threatened, elephants form a circle around the young and the matriarch steps forward to challenge an attacker. [3. Mentor]

10. Help! uGuide new colleagues on assignments uFormalize and publish processes and practices uCounsel uConduct frequent training uEncourage meetings People are not grouped together to create silos

11. Every winter hundreds of thousands of zebras migrate north [4. Be process proactive]

12. Organize uEach group head to publish processes uTeam members to follow processes diligently uProcess deviations to be documented uProcess discussions to be held at regular meetings Review processes frequently …realign…realign

13. The Gorillas follow the direction and lead of the Silverback as they move through the jungle hunting for food. [5. Be perceptive]

14. Be aware of uMarket trends – where the industry is heading uTechnical Writing trends…what’s new – log in to www.stc.orgwww.stc.org uCompany trends – new spaces being occupied in various verticals uDepartment trends – what your group is up to Read at least one piece of information about the industry every week

15. Finally… uA panda walks into a café. He orders a sandwich, eats it, draws a gun and fires. As he is on his way out, the waiter asks him why. The panda hands him a badly punctuated wildlife manual. The waiter reads, “Panda: Large black and white bear like mammal, native to China. Eats, shoots and leaves.”  “Eats, Shoots and Leaves: The Zero Tolerance Approach to Punctuation. Lynne Truss (Profile Books) God is in the details

16. If you’re not running faster than the fastest predator…you’re dead meat.

17. Thank you peter.yorke@iflexsolutions.com