2.  The spreading of ideas, information, or rumor to help or injure an institution, a cause, or a person.

3.  To sell stuff.  To convince people to do something.  To encourage people to support an idea.

4.  Many different techniques are used.  Some methods are obvious  One can clearly see how the advertiser is trying to manipulate  Some methods are more subtle  It may be a more subconscious attempt to manipulate  Often many techniques are used in the SAME piece!

5.  Changes someone’s mind toward the advertised product / belief.  If you feel the sudden urge to buy a new mop or something you “just don’t need,” that is probably strong propaganda!

6.  Not much…  Both seek to persuade an audience.  Advertising – to buy stuff  Propaganda – to do / believe stuff

8.  Ethical appeal  To convince the audience by showing the credibility of the author.  Which is a better source?  Bob’s Web Site of all this Medical Stuff  Harvard Medical School’s Site

9.  Emotional appeal  Persuading by appealing to emotion  Make you feel a certain way in order to get you to do something!

10.  Logical appeal  Uses the art of logical reasoning  Inductive or deductive reasoning to convince  It is the “right” thing to do.

12.  The advertiser encourages one to buy their “product” by sending the message that….  Everybody’s in favor of it…so why don’t you  Join the crowd…everyone’s doing it

13. Doctors and cigarettes

14. Minute Maid – Wilkins

15.  The advertiser encourages one to buy their “product” by sending their message through….  Images of simple, down-to-earth people…just like you and me.  If these ordinary people buy this stuff, I should too!

16. Fontaine

17. Nike - Dribbling

18.  The advertiser encourages one to buy their “product” by sending the message that….  Distort or omit facts  Tell half-truths.

19. Cigarettes are good!

20. Marine Recruiting

21.  The advertiser encourages one to buy their “product” by sending the message that….  Play on people’s emotions and promote the advertised idea.  Usually rely on evoking fear of a perceived enemy.

22. Special Olympics

23.  http://www.nike.com/nikeos/p/nike/en_US/courage http://www.nike.com/nikeos/p/nike/en_US/courage Nike - Courage

24. Willie Horton Ad

25. Nike – Leave it on the field

26.  The advertiser encourages one to buy their “product” by sending their message through….  Stereotyping ideas or people with a bad label.

27.  The advertiser encourages one to buy their “product” by sending the message that….  The enemy is purely evil, menacing, and aggressive.  Removes all ambiguity as to whom the public should hate.  Enemy may be portrayed as a hairy beast or the devil himself.

31.  The advertiser encourages one to buy their “product” by sending the message through the use of….  “Good” labels  democratic, patriotic, amazing, beautiful, and exciting  Are unsupported by facts.

32. Sham Wow!

33.  The advertiser encourages one to buy their “product” by sending the message through….  Memorable phrases that unite a group.  For example, “Remember the Alamo” or “Remember the Maine.”  “Just Do It”

36. “I Like Ike!”

37.  The advertiser encourages one to buy their “product” by sending the message that….  If a famous person uses the product, then it is good enough for me!  I love that celebrity. If he or she loves the product, then I will too!

38. Norris and Huckabee

40.  The advertiser encourages one to buy their “product” by sending the message that….  If one buys the product, he or she will be similar to the celebrity in that commercial.  He or she can “be like Mike.”

41. Apolo Anton Ohno Michael Phelps Michael Jordan

42. Mr. Norris and Mountain Dew

43. Guitar Hero

44. Armstrong #1

46.  The advertiser encourages one to buy their “product” by sending the message that….  Only the richest, most important, or most discerning people like this idea or product.  If one buys the product, clearly he or she is among the “elite.”

47. Grey Poupon

48. Fancy Feast CAT Food

49.  The advertiser encourages one to buy their “product” by sending the message that….  Doing so is a patriotic act.  If one is a true patriot or loyal to his or her country, he or she would buy the product.

51. US Army Recruiting

52.  The advertiser encourages one to buy their “product” by sending the message that….  Involve the use of humor.  The enemy is the “butt” of jokes.

53. Fed Ex – Funny!

57. Donald Duck – Der Fuehrer