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Welcome to Viña Leyda Journey to an Incredible Wine Experience.

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Presentation on theme: "Welcome to Viña Leyda Journey to an Incredible Wine Experience."— Presentation transcript:

1 Welcome to Viña Leyda Journey to an Incredible Wine Experience

2 Leyda: The Way Once located on a historic passage from the city of Santiago to Chile’s beautiful beaches, this iconic blue building was the last train station before travelers reached the Pacific. Over time, it became both a landmark and a saying, meaning “the way” to the coast. Viña Leyda is intrinsically linked to the Pacific coast. Established in 1998, it was the first winery built west of the Chilean coastal mountain range, producing exceptional cool climate wines. Today, Viña Leyda is a renowned pioneer of cool, coastal Sauvignon Blanc and Pinot Noir. Join us on this journey to Leyda: the way to an exciting adventure in Chilean wine.

3 Station #1: Discover the Leyda Valley One of Chile’s most prestigious new wine regions; a stark contrast to the hot central valley. Viña Leyda is intrinsically linked to the coast and the Pacific Ocean in the sole D.O. located west of Chilean coastal mountain range. Cool, maritime climate heavily influenced by close ocean location. Hot summers benefit from tempering effect of Humboldt Current. Protective fog prevents frost, ideal for slow, extended ripening. Yields wines with expressive aromatics and flavor, and exquisite structure and balance. Low competition due to the shortage of water, yielding limited quantities of higher quality grapes.

4 Station #2: Leyda Valley Pioneers Past: Chile was known for being one of the largest exporters of wine in the world, mainly Central Valley red wines at low prices. Leyda Valley was limited to pastures & farming due to lack of water. 1997: Viña Leyda entrepreneurs discover Leyda Valley’s near perfect grape growing conditions and build 5-mile pipeline from the Maipo River to provide essential water supply. 1998: Viña Leyda is established, the first to plant west of the coastal range and showcase the results of the valley’s unique terroir and mastery of coastal viticulture. 2002: Leyda Valley D.O. established. Today: Viña Leyda continues as a fresh, innovative winery, dedicated to the use of technology and research to ensure every vine performs to its maximum potential. The winery continues to remains a pioneer by innovating in new clones, grape varieties, wines and coastal viticulture. “This producer has been instrumental in helping transform a region once devoted to pasture and cereal-crop cultivation into a burgeoning vineyard realm for cool-climate grape varieties.” Kim Marcus, Wine Spectator, May 2014

5 Station #3: Leyda Vineyards & Viticulture Pioneers in cold climate Chilean Pinot Noir and Sauvignon Blanc and the study of their micro-terroirs and clonal selections (non-Chilean). Breathtaking hills of granite beneath an alluvial stone and clay surface. Detailed soil studies conducted to determine best clonal selection for specific lots, ideal for producing small yields of concentrated grapes. Vineyards specifically designed to leverage the ocean proximity, utilizing wind patterns to naturally reduce humidity. Two newly constructed bottling and ageing facilities featuring small volume fermentation tanks, allowing greater control over the wines. State-of-the-art filtration system, temperature controls and cooling equipment. High-end research facilities to master the soil varieties, clonal selections and irrigation techniques.

6 Station #4: World Class Talent Viviana Navarette, multi-awarded winemaker Honored by the leading wine publications as one of Chile’s Top 10 winemakers Top of her class in oenology from the Pontificia Universidad Católica de Chile Widely considered THE leading expert of the Leyda Valley Visionary dedicated to the potential of Leyda Valley vineyards, demonstrating the ability of the area to produce extraordinary, cool climate wines New Wave Winemaker, Decanter Magazine

7 Station #5: World Class Wines Cool expressions of classic varietals Outstanding value; modern and elegant Leaders in Chilean Pinot Noir and Sauvignon Blanc Sauvignon Blanc tasting profile between New Zealand and France, ranging from citrus fruit notes and refreshing acidity to increased minerality and complexity Pinot Noir tasting profile more French than Californian; balanced, elegant and harmonious with typical varietal characteristics ranging from fruity and soft to elegant and complex Recent Acclaim: – Highest score for a Chilean Pinot Noir by Wine Advocate Lot 21 Pinot Noir 2010 & 2011 – 92 points “This is how Chilean Pinot Noir should be” – Single Vineyard Garuma Sauvignon Blanc 2013 93 points, Wine & Sprits 90 points, Wine Enthusiast “This is what top Chilean Sauvignon Blanc is all about” Hot Varietals! Pinot Noir grew 9.8% and Sauvignon Blanc 8.5% in Dollar Volume last year, compared to the Total Table Wine Category at 4.5%. Source: Nielsen 52 wk 01/04/14 Hot Varietals! Pinot Noir grew 9.8% and Sauvignon Blanc 8.5% in Dollar Volume last year, compared to the Total Table Wine Category at 4.5%. Source: Nielsen 52 wk 01/04/14

8 LOTSINGLE VINEYARD Leyda Line Single Vineyard Lot Line The Three Tiers of the Leyda Lineup

9 Leyda Pinot Noir Leyda Sauvignon Blanc Leyda Chardonnay Leyda Line Outstanding value; modern and elegant with true varietal expression FOCUS

10 Single Vineyard Line Crafted from single vineyard lots within the Leyda estate, these wines are lively and fresh with an elegant cool climate profile; incredibly refined for the price range Las Brisas Pinot Noir Garuma Sauvignon Blanc FOCUS

11 SINGLE VINEYARD Lot 21 Pinot Noir Lot 21 Pinot Noir Made from hand selected grapes from best lots in the Leyda vineyards

12 Station #6: New Improvements Higher Quality from Vine to Bottle NEW 200 acre El Granito vineyard coolest and closest to the ocean, 2.5 miles from the Pacific. New vines yielding excellent grapes, dramatically improving the style and depth of our wines for 2014 and beyond. Two NEWLY CONSTRUCTED bottling and ageing facilities, including small volume fermentation tanks, allowing greater control over the wines. Significant investments in new state-of-the-art filtration system, temperature controls and cooling equipment ensuring highest quality. Upgraded research facilities, ensuring superior and current knowledge of the Leyda Appellation (e.g. soil varieties, clonal selections and irrigation techniques). Our new high quality screwcaps allow for micro-oxygenation and maintain greater freshness. Numerous environmental upgrades to reduce energy consumption.

13 Station #7: Ideal Selling Tools New Brand Videos – Coming Soon! – Virtual visit to Leyda Valley – Narrated by winemaker Viviana Navarrete – Multiple versions – full length, abbreviated and varietal specific Updated point-of-sale support – NEW sell sheet with key brand updates – Updated brand brochure – Updated sell sheets – Updated talkers/neckers Fresh new label and carton designs Brand Kits for Re-launch Activities – Wine bag totes with new sales materials South American Awards – Increased points for exciting sales incentives

14 Final Destination: Welcome to Viña Leyda! A recap of your journey: Cool Coastal Climate Pioneers: A modern, innovative producer of exquisitely approachable cool climate Chilean wines and true expressions of the terroir. Viña Leyda established in 1998 by Chilean entrepreneurs aiming to maximize the Leyda Valley’s potential, producing small yields of concentrated grapes resulting in distinctive and elegant wines. Leaders in Chilean Pinot Noir and Sauvignon Blanc. Driven by a notable winemaker dedicated to technology and research, strategically planting and harvesting to ensure every vine performs to its maximum potential. Pioneers in coastal viticulture, the study of cool-climate micro-terroirs and clonal selections, equipped with the best in modern technology to ensure precise varietal expression and outstanding quality. Iconic blue Leyda train station was once a historic passage point on “the way” to Chile’s scenic coastal region; today is an icon for those seeking an adventure in wine. Show your customers “the way” to an incredible wine experience with Viña Leyda!


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