3. The Economics of the Arts Perception: The arts… are dependent on government and business support. are a drain on budgets. appeal to few people. provide “starving artist” wages.

4. The Economics of the Arts Reality: The arts…. are an important economic engine. provide excellent return on investment. provide competitive wages produce both tangible and intangible results.

5. The Proof? Over 40 local and regional studies. Comprehensive national study by Americans for the Arts entitled “Arts and Economic Prosperity”.

6. Arts & Economic Prosperity The Economic Impact of Nonprofit Arts Organizations and Their Audiences

7. The Most Comprehensive Study of Its Kind  Data collected from 3,000 nonprofit arts organizations and 40,000 arts event attendees  91 participating communities varying in population from 4,000 to 3,000,000 geographically diverse from Anchorage to Miami ranging in size from small rural to large urban  Econometric input/output models built by project economists for each community

8. The Nonprofit Arts are a $134 Billion Industry Total Economic Impact of the Nonprofit Arts Industry (Includes both organization and audience expenditures) Total Expenditures$134.0 billion Full-Time Equivalent Jobs4.85 million Resident Household Income$89.4 billion Local Government Revenue$6.6 billion State Government Revenue$7.3 billion Federal Income Tax Revenue$10.5 billion

9. The Nonprofit Arts are a Growth Industry

10. Impact of Nonprofit Arts Organizations Total Economic Impact of Nonprofit Arts Organizations (Excludes event-related spending by arts audiences) Total Expenditures$53.2 billion Full-Time Equivalent Jobs2.09 million Resident Household Income$47.4 billion Local Government Revenue$2.4 billion State Government Revenue$3.0 billion Federal Income Tax Revenue$5.6 billion

11. Industry Comparisons

12. Impact of Spending by Arts Audiences Total Economic Impact of Nonprofit Arts Audiences (Excludes expenditures by nonprofit arts organizations) Total Expenditures$80.8 billion Full-Time Equivalent Jobs2.76 million Resident Household Income$42.0 billion Local Government Revenue$4.2 billion State Government Revenue$4.3 billion Federal Income Tax Revenue$4.9 billion

13. Attendees Spend $22.87 Per Person Per Event

14. USC Campus University club restaurant serves twice as many dinners as a non-concert night University parking services see an increase in paid parking attendance 1 in 10 audience members visit the university bookstore prior to the concert. When we have a symphony, jazz, or opera performance on campus….

15. The arts can be tourist attractions: Out-of-Towners Spend More Non-Local Audiences Local Audiences

16. Bottom line: The Arts Mean Business… …while adding to the quality of life in a community.

17. “Understanding and acknowledging the incredible economic impact of the nonprofit arts, we must always remember the fundamental value of the arts. They foster beauty, creativity, originality, and vitality. The arts inspire us, sooth us, provoke us, involve us, and connect us... but they also create jobs and contribute to the economy.” -- Robert L. Lynch President & CEO, Americans for the Arts

18. “What’s good for the arts is good for the economy. The mayors of cities with strong economies tell us that the arts have helped their communities thrive. Federal support for our nation’s cultural organizations is sound public policy.” -- Representative Louise M. Slaughter, 2002 United States House of Representatives, and Chair, Congressional Arts Caucus

19. “Nonprofit arts organizations in the United States support millions of jobs and generate billions in government revenue. We now know this is only part of the story. Arts audiences pump an additional $80 billion in event-related spending to local businesses each year.” -- Mayor Bart Peterson, Indianapolis, and Chair, Arts, Parks, Entertainment & Sports Committee United States Conference of Mayors

20. “Cultural activities attract tourists and spur the creation of ancillary facilities such as restaurants, hotels, and the services needed to support them. Cultural facilities and events enhance property values, tax resources, and overall profitability for communities. In doing so, the arts become a direct contributor to urban and rural revitalization.” -- National Governors Association “The Role of the Arts in Economic Development,” 2001

21. “As chairman of the Oklahoma Chamber of Commerce, I have visited almost every city and town in the state. There is a visible difference in places with an active cultural community. I see people looking for places to park, stores staying open late, and restaurants packed with customers. The business day is extended and the cash registers are ringing.” -- Ken Fergeson Chairman & CEO, NBanC, and President-Elect, Americans Bankers Association

22. “Our involvement in funding the arts has shown what an important role the arts play in the quality of the community. We also have seen how the arts are central to the economic growth and vitality of communities around the world. This study adds to the prior research and we hope it will be a tool that can continue to build the case that investing in the arts is good policy and good business.” -- Mary Beth Salerno President, American Express Foundation

23. Arts & Economic Prosperity was conducted by Americans for the Arts, the nation’s leading nonprofit organization for advancing the arts in America. With a 40-year record of service, it is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts.