1. Adam Morrison Manager, Partnership Programs OTEC Tourism & Hospitality: Outlook and Opportunities January 27 th, 2009

2. OTEC & the Sector Council Labour Market Outlook Initiatives -Industry Education -Labour Market Development -HR Development Opportunities

3. OTEC Not-for-profit training & HR solutions organization established in 1991 as Ontario Tourism Education Corporation Liaise between industry, government, and employment services to develop employment opportunities and address the sector’s human resource needs Front-line and management HR tools and training workshops that help industry attract, retain and develop employees professionally

4. OTEC OTEC is Ontario’s representative on the Canadian Tourism Human Resource Council (CTHRC) Administering the Sector Council’s HRSDC funded industry and labour force development programs in Ontario

5. Core Objectives Growing a Quality Workforce Through career awareness, labour market development, employment training and bridging programs Pride & Professionalism Through providing National credentials and recognition in over 25 tourism and hospitality occupations Raising Service Standards Through HR consulting, customer service skills development and sector-specific training

6. Labour Market Development -Industry Awareness-Education -Professional Standards-Employment Services / Bridging Human Resource Development -Needs Assessment-HR Planning -Attraction & Retention-Management Development Training & Certification - -Service Excellence -Management Excellence -Designatied Trainer Program -Employee integration training -emerit Standards & Certifications

7. Tourism Labour Needs Tourism Employment by Province

8. Tourism Labour Needs Looming Labour Shortage

9. Industry Education and Career Awareness

11. Why work in tourism? A flexible, fast-paced part time or seasonal job A rewarding, friendly place to build a lifelong career A challenging, interesting work environment Whatever your reason… Experience Possibility - In Tourism!

12. What road will you take? Work on a ski slope Develop marketing strategies for an international organization Prepare gourmet meals Operate your own tour company Whatever your road… Experience Adventure - In Tourism!

13. Key Client Groups Youth New Immigrants Aboriginals People with a Disability Mature Workers Labour Market Development

14. CATT (Canadian Academy of Travel & Tourism) Grades 10, 11, 12 80 high schools / 1600 students Industry education, employability skills & work-study Specialist High Skills Major (SHSM) Program Tourism, Hospitality and Business Service Excellence certificate program Over 100 high schools in Ontario Labour Market Development

15. The “Ready to Work” Bridging Program 1400 youth, new immigrants and unemployed clients assisted 3-8 week Bridging Program with 4 Major Components: Industry Specific Classroom Training Workplace Communication Training Industry specific exam and certification Employment placement Participants Graduate with Certificates in: emerit Tourism Essentials Service Excellence Food Safety (NFSTP) Smart Serve WHMIS Employer Engagement Strategies Labour Market Development

16. Professional Standards and Certification Over 50 tourism and hospitality occupations Developed by CTHRC and validated by industry professionals across Canada Evaluates knowledge, skills and attitude as described in National Occupational Standards For example: -Food & Beverage Server-Housekeeping Room Attendant -Food & Beverage Manager-Reservations Sales Agent -Guest Services Attendant-Sales Manager... etc. Labour Market Development

17. Initiatives: HR Development Service Excellence Series of Programs Engaging Generation Y Diversity in the Workplace Leading Accessibility Excellence Employer of Choice

18. Opportunities Industry targeted employment interventions “Ready to Work” bridging partnerships Offering targeted training to employers Build relationships around targeted referral hubs Next Steps...

19. Questions?