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Connecting India Faster Management Meeting Date : 10-08-2011 CFA MARKETING GM (Sales and Marketing- CFA) TAMILNADU CIRCLE, CHENNAI.

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Presentation on theme: "Connecting India Faster Management Meeting Date : 10-08-2011 CFA MARKETING GM (Sales and Marketing- CFA) TAMILNADU CIRCLE, CHENNAI."— Presentation transcript:

1 Connecting India Faster Management Meeting Date : 10-08-2011 CFA MARKETING GM (Sales and Marketing- CFA) TAMILNADU CIRCLE, CHENNAI

2 Promotional scheme-Land line ● Customer to provide Own telephone will get ● 300 calls free ● No installation charge ● Offer up to 28/09/2011

3 Promotional offer-Broadband For new customers ● No installation charge ● No security deposit ● Modem security in three installments ● MoD worth 149/GoD worth 49/-for one month free from Hungama ● GoD worth Rs.49/- free for one month from India Games ● Period of offer up to 01/09/11

4 Promotional offer-Broadband Customers providing own modem will get ● Installation fee waiver ● 500 MB free download/month for four months ● Offer up to 24/10/11

5 Promotional offer-Broadband ● New Prepaid BB customers ● Installation fee waiver ● 100 MB free download with fifteen days validity ● Offer up to 07/10/11

6 Promotional offer-Broadband Disconnected postpaid BB customers having own modem can reconnect as Prepaid broadband connection. ● 100 MB free download for 15 days validity. ● No installation charges

7 Promotional offer-UITC ● For cards of denomination Rs.300 and above ● ISD charges to popular countries reduced to 3 paise/second ● Offer up to 28/09/11

8 Incentive for employees ● Employees can enrol existing/new BB customers to long duration payment option. ● Rs.50 per connection incentive ● Period:30/09/11

9 Sale of BB CPE by franchisees ● CM & CFA franchiseees instructed to sell BB CPEs at BSNL CSCs ● Procurement from M/s.Teracom & M/s.Syrma Technologies Pvt. Ltd ● Rate to customer: Not to exceed BSNL price

10 Recovery of O/s. dues by franchisee ● Along with the existing channels of recovery, CM & CFA franchisees are permitted to collect outstanding dues (Rs.1000-20000) pending for more than one year but less than three years. ● Commission communicated vide Lr.No. Mktg/CFA/Franchisee as collection Agent/2011-12/4 dt 27/06/11

11 Expiry of contract with Mr.Abhinav Bindra ● Contract expired 20/07/11 ● Compliance w.r.t to removal of photographs received only from Trichy SSA. ● All others also to comply.

12 PCO target ● Annual Target: 5950 ● Q1 Achievement :-13615 ● BSNL Shoppee/epco: ● Annual Target: 1139 ● Q1 Achievement : 50

13 Landline PRBT ● PRBT provisioning come down drastically ● SSAs are requested to analyse the reasons and improve PRBT count.

14 IN service Target ● Prepaid:Rs.7.50 Cr ● QI achievement : Rs.0.38 cr ● Postpaid: Rs.12.75 Cr ● Q1 achievement:Rs. 0.45 Cr  Targets assigned to CM/CFA franchisees during meet on 04/08/11

15 Role of Udaan Team in marketing IN products ● To assign target to CSCs & ensure they that sell cards ● To monitor performance of franchisees and all other channel partners

16 TAC meetings ● Meetings to be conducted once in six months ● 3 meetings should have been conducted ● All SSAs except Vellore conducted 3 meetings. ● Vellore to expedite conduct of third meeting

17 FLPP PCOs ● FLPP possible in all types of switches ● Post paid PCOcan be converted into prepaid ● Commission better that post paid PCOs ● Validity of FLPP increased

18 PROJECT UDAAN August 10, 2011 PROJECT UDAAN 18

19 Action points ● SSA heads should have Weekly meeting with UDAAN team and External team. ● Maintaining exclusive staff for Udaan. ● Review of pending oldest leads. August 10, 201119 PROJECT UDAAN

20 ● Small posters (A4 xerox copies). ● Making outbound calling. ● TV Scrolling August 10, 201120 PROJECT UDAAN

21 Broadband connections Contribution by Udaan August 10, 2011 PROJECT UDAAN 21 MonthProject UdaanCircle Gross Sales Udaan Percentage Apr-1133751779719 May-1141951284233 Jun-1142721392031 Jul-1139691278831 Total158115734728

22 Landline connections Contribution by Udaan August 10, 2011 PROJECT UDAAN 22 Month Project Udaan Circle Gross Sales Udaan Percentage April26731722316 May32531244926 June27751829515 July31891919217 Total118906715918

23 LEAD SOURCE- 1/04/11 to 31/07/11 (Ranking) Leads created by Udaan team : 90% August 10, 201123 PROJECT UDAAN S.NoSSAUDAAN BSNLWE BSITE SMSCSC CIRCLEI NTRANE T CALLCE NTER Total Lead genr. Tartget per month Lead Genr. Tgt per month Achieved 1ERODE63576419063106513245066 2VIRUDHUNAGAR1357277337170174587050 3THANJAVUR27214365053122894151048 4NAGARCOIL1396232932331191821110041 5TRICHY425610918925139594777354034 6SALEM312075549994153457274032 7KUMBAKONAM1421362122981517126030 8NILGIRIS869119021291276030 9KARAIKUDI1182171402531241107029 10DHARMAPURI949467615543114399029 11VELLORE165676510111121906174027 12COIMBATORE56452103110276496491640025 13TIRUNELVELI153333281136101651164025 14CUDDALORE181569331351161997245020 15TUTICORIN10221718351971118151019 16MADURAI253876509192212868391018 17PONDICHERY1106502504591235206015 CIRCLE389439829999511156255432863600030 Percentage9022231100

24 Status of Leads – Jan 2010 to July 2011 August 10, 2011 PROJECT UDAAN 24 S.NoSSA_DESC TOTAL LEADS COMPLETED CANCELLED LEADS NON FEASIBLE PENDING 1 COIMBATORE302262136760591400 2 ERODE22507196392391 0 477 3 TRICHY24803190065080120597 4 MADURAI17723133913490421 5 THANJAVUR14053106022852228371 6 SALEM135609718360810224 7 CUDDALORE1264396652394386198 8 VELLORE1108378722824150237 9 NAGARCOIL945369832060101309 10 TIRUNELVELI84336601164643143 11 KUMBAKONAM78276474122217114 12 KARAIKUDI70035608116568162 13 TUTICORIN649451621055172105 14 VIRUDHUNAGAR739051131633503141 15 DHARMAPURI74075046219718146 16 PONDICHERY56864196974385131 17 NILGIRIS386731316665515 CIRCLE2101581595744131640775191 PERCENTAGE 762022

25 Trend in LL and BB provisioning of Udaan Team August 10, 2011 PROJECT UDAAN 25 MonthNEW LEADSCOMPLETEDLLBBLL_BB Aug-1011158922628743888931 Sep-1011821859628823538854 Oct-101181310011328640411057 Nov-1010981846327243361901 Dec-1010210756626852817764 Jan-1112041903829243323958 Feb-11110068756292931841007 Mar-1110931896829683286932 Apr-11 7981657219852687688 May-11 10212851424433386809 Jun-11 11144927428273665908 Jul-11 1370111235318939691085 Average11083885228103429908

26 Trend in Leads Aug 2010 to July 2011 August 10, 2011 PROJECT UDAAN 26

27 Ranking by Productivity (Per Sales Associate/month) April 2011 to July 2011 August 10, 2011 PROJECT UDAAN 27 S.NoSSA TOTAL LEADS COMPLETED Count of SA Productuctiv ity Total BB comp Productuctivi ty of BB 1ERODE58612267205523 2NILGIRIS87582759919 3TRICHY38093527204715 4SALEM28832233126514 5COIMBATORE47153534197614 6TIRUNELVELI1328162188214 7PONDICHERY955122065014 8THANJAVUR23182325122813 9VIRUDHUNAGAR1083112556813 10TUTICORIN914121953111 NAGARCOIL1352162170611 12VELLORE1335172074711 13KARAIKUDI1084132156411 14DHARMAPURI855121851111 15KUMBAKONAM138017206229 16MADURAI2249301910118 17CUDDALORE161619216008 Grand Total34612320271656213

28 PROVISIONING TIME (Time taken for feasibility from the date of lead generation –For July 2011) August 10, 201128 PROJECT UDAAN NoName of SSA Total no of leads completed during the month 1 day2-3 days4-7 days8-15 days16-30 days More than 30 days 1ERODE 19571704120665197 2COIMBATORE 20301474268153862227 3TRICHY 124010957453153 0 4SALEM 91372994819 00 5MADURAI 7555359970251610 6THANJAVUR 7334778010745159 7CUDDALORE 4902979641291314 8KARAIKUDI 3582962928122 9VELLORE 39125074392071 10TUTICORIN 35622581281057 11KUMBAKONAM 4582201048926127 TIRUNELVELI 4062201004920143 13VIRUDHUNAGAR 4072125935333830 14NILGIRIS 233210212 000 15NAGARCOIL 42316112869411410 16PONDICHERY 2871425443241410 17DHARMAPURI 269125663519 5 CIRCLE 1170683721547988454203142 Percentage 72138421

29 Feasibility Report – within one day during July 2011 August 10, 2011 PROJECT UDAAN 29 NoName of SSA Total no of leads completed during the month 1 day% of 1 day 1NILGIRIS 23321090 2TRICHY 1240109588 3ERODE 1957170487 4KARAIKUDI 35829683 5SALEM 91372980 6COIMBATORE 2030147473 7MADURAI 75553571 8THANJAVUR 73347765 9VELLORE 39125064 10TUTICORIN 35622563 11CUDDALORE 49029761 12TIRUNELVELI 40622054 13VIRUDHUNAGAR 40721252 14PONDICHERY 28714249 15KUMBAKONAM 45822048 16DHARMAPURI 26912546 17NAGARCOIL 42316138 CIRCLE 11706837272

30 PROVISIONING TIME- July 2011 Time taken for completion of lead from the date of feasibility given August 10, 201130 PROJECT UDAAN NoName of SSA Total no of leads completed during the month 1 day2-3 days4-7 days8-15 days16-30 days More than 30 days 1ERODE 195710623283191507325 2COIMBATORE 2030901297342252120118 3TRICHY 124033914928525412489 4THANJAVUR 733278150137975318 5MADURAI 7552721301381324241 6SALEM 913247267210150363 7VIRUDHUNAGAR 4071838475331814 8NILGIRIS 23314447261132 9CUDDALORE 49013110593774638 10KUMBAKONAM 45812711912556292 11TUTICORIN 356781089852155 12VELLORE 3917258951193611 13PONDICHERY 28764568359205 14NAGARCOIL 4235455118976237 15KARAIKUDI 358435392975617 16TIRUNELVELI 40639129116673916 17DHARMAPURI 269244285672922 CIRCLE 117064058217724371770801463 Percentage 3519211574

31 PROVISIONING TIME- July 2011 from the date of feasibility given August 10, 2011 PROJECT UDAAN 31 NoName of SSA Total no of leads completed during the month 1 day% 1 day More than 30 days % > 30days 1ERODE 1957106254251 2COIMBATORE 2030901441186 3TRICHY 124033927897 4THANJAVUR 73327838182 5MADURAI 75527236415 6SALEM 9132472730 7VIRUDHUNAGAR 40718345143 8NILGIRIS 2331446221 9CUDDALORE 49013127388 10KUMBAKONAM 4581272820 11TUTICORIN 356782251 12VELLORE 3917218113 13PONDICHERY 287642252 14NAGARCOIL 4235413379 15KARAIKUDI 3584312175 16TIRUNELVELI 4063910164 17DHARMAPURI 269249228 CIRCLE 117064058354634 Percentage 35 4

32 Broadband Target (Project Udaan) August 10, 2011 PROJECT UDAAN 32 S.NoSSABB Target 2011-12 Total BB comp upto July 2011 % BB Achieved 1 ERODE 6,850 205530 2 THANJAVUR 4,530 122827 3 NILGIRIS 2,280 59926 4 VIRUDHUNAGAR 2,610 56822 5 NAGARCOIL 3,300 70621 6 TRICHY 10,620 204719 7 TIRUNELVELI 4,920 88218 8 KARAIKUDI 3,210 56418 9 DHARMAPURI 2,970 51117 10 KUMBAKONAM 3,780 62216 11 SALEM 8,220 126515 12 VELLORE 5,220 74714 13 TUTICORIN 4,530 53112 14 PONDICHERY 6,180 65011 15 COIMBATORE 19,200 197610 16 MADURAI 11,730 10119 17 CUDDALORE 7,350 6008 Grand Total 105,000 1656216

33 LEAD GENERATION TARGET August 10, 2011 PROJECT UDAAN 33 S.NoSSA Monthly lead generation target (April'11)(May '11 )(June '11 )(July'11) Average monthly % achieved 1ERODE2450114316231464216365 2VIRUDHUNAGAR87030041245555249 3THANJAVUR151056470874786648 4NAGARCOIL1100442 46147941 5TRICHY354085511681332142034 7SALEM2740721794899106032 9KUMBAKONAM126029038839744030 6NILGIRIS76015924227622430 10KARAIKUDI107024829234936729 8DHARMAPURI99024732328031029 11VELLORE174038454342254727 12TIRUNELVELI164034437051543325 14COIMBATORE640079912581588267525 13CUDDALORE245039752650156920 16TUTICORIN151015922332741119 15MADURAI391068561976082418 17PONDICHERY206024428137136115 CIRCLE35000798110212111441370131

34 CFA Franchisee – EOI Status Territory codeSSAClass of TerritoryStatus TN 01COIMBATOREAAppointed TN 02MADURAIBNo response TN 03KARAIKUDIBNo response VIRUDHUNAGARBNo response TN 04TRICHYBNo response TN 05THANJAVURBNo response CRDABNo response TN 06SALEMBIn process TN 07ERODEBNo response COONOORBNo response TN 08PONDYCIn process CUDDALORECIn process DHARMAPURICIn process VELLORECIn process TN 09TUTICORINCAppointed TIRUNELVELICAppointed NAGERCOILCAppointed Appointed = 4 SSAs No response = 8 SSAs In Process = 5 SSA August 10, 201134 PROJECT UDAAN TN 10

35 CFA Franchisee Target/Achievment ● 1.Coimbatore Franchisee. Agreement date : 24/03/11 Operation launched : 01/05/11 Connections provided: May-28, June-40, July - 114 Sub-franchisee : 5Retailers: 10 Feet on Street: 3 ● 2. Nagercoil Franchisee Agreement date : 24/03/11 Operation launched : 06/06/11 Connections provided: June-40, July -34 (LL-13, BB-13, WLL-8) Sub-franchisee : 20 Retailers: 50 Feet on Street: 10 Prepaid IN services Target : 26 Lakhs August 10, 2011 PROJECT UDAAN 35

36 CFA Franchisee – New Commission structure dated 08-08-2011 ● For new BB/LL connections 100% commission payment after first bill payment instead of third bill payment. ● Centrex and VPN the Commission has been increased from Rs.50/- to one month FMC per member line. ● Free phone service and Universal Access Number the commission has been increased from Rs.1500/- to Rs.5000/- ● Premium rate Service the commission has been increased from Rs.1500/- to Rs.3000/- per commission. August 10, 2011 PROJECT UDAAN 36

37 Broadband Penetration as on 31 st July, 2011 August 10, 2011 PROJECT UDAAN 37 S.No.SSA LL wkg 7/1/2011 BB wkg 7/1/2011 Penetration 1Pondicheri6202521825 35 2Coimbatore25141564995 26 3Madurai15094837931 25 4Virudhunagar5124312016 23 5Cuddalore8968820609 23 6Dharmapuri4712210789 23 7Trichy18158040898 23 8Vellore11563425704 22 9Nagercoil8130517846 22 10Tuticorin6464714138 22 11Tirunelveli9004219660 22 12Nilgiris315206841 22 13Salem14528327804 19 14Erode12057221643 18 15Kumbakonam8158814312 18 16Tanjore9616116129 17 Karaikudi6996010762 15 Circle Total1730733383902 22

38 Thank you August 10, 2011 38 PROJECT UDAAN


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