1. Selling With Confidence Template Organization Name Seller’s Name

2. How To Use Template Fill in using responses from SORT questions Use key words from Value Prop throughout Keep the number of slides less than 10 Use single words, enough for you to recall what to say After each slide, ask a probing question e.g.”does this reflect your experience? Do you agree with these points?” Don’t talk for more than 2-3 minutes before letting the audience speak Use the slide to stimulate a conversation, if audience wants go in another direction that’s OK as long as it advances the sale. Have a call to action, “Get started today” Delete this page!

3. Your Tag Line We provide ___service_____ for clients who have _____pain_______ and desire __benefit______ Credibility Statement ….. X years experience with Y satisfied clients

4. Your Ideal Client Name Tell your ideal client’s story ………. We serve clients who: Past Present Hope of the Future

5. Challenges List their pains and desires …… List top obstacles they have shared when asking SORT questions List another And another….

6. Business Ramifications Make them feel the pain….. List ramifications to their business for example: weak revenue, lost clients, high margins, low quality, frustrated staff, stiff competition, …..

7. Your Solution Name List key word benefits from value prop We provide: Benefit

8. Your Solution Name Highlight what makes you different from the competition We provide: Feature

9. Our Clients Experience Place quote from happy clients “Best thing since sliced bread” “They can leap tall buildings in a single bound, Thank you”

10. Demonstration Show them what you have Start the close “from what you see do you think this would work for you?”

11. Selling With Confidence Template Call To Action Contact Information