1. Sunland in Namibia Ethical Considerations Helen, Nicola & Rachael

2. Objectives To define: Ethics Sustainability Eco-tourism Bribery & corruption To look at Namibia To relate these to the Sunland/Namibia case study

3. Ethics Ethics are: What define right and wrong Blythe (2001)

4. Sustainability Kotler et al (2005) state that: The governments of different countries vary in their concern and efforts to provide a clean environment.

5. The environmental sustainability grid

6. Eco-tourism Also referred to as ‘green tourism’ It is being heralded as the ethical response to the problems caused by the effects of development on the environment attributed to the demands of mass tourism. Wheeler (1995) Banyan Tree resorts are fore-runners in this strategy.

7. Eco-tourism Example: Banyan Tree Hotels & Resorts

8. Bribery & Corruption One recent study found that companies from some nations were much more likely to use bribes when seeking contracts in emerging market nations. Kotler et al (2005) Corruption appears to be increasing, despite a growing number of empirical evidence as to the destructive forces it unleashes. www.transparency.org

9. Overview of Namibia The Department for International Development in Namibia has an ongoing programme in the promotion of rural livelihoods in Namibia, worth about £2.5 million per year. Part of the Southern African Development Community, who have policies regarding forestry & wildlife management.

10. Namibia Wedged between the Kalahari and the chilly South Atlantic, Namibia has deserts, seascapes, bushwalking and boundlessness. Blessed with rich natural resources, a solid modern infrastructure and diverse traditional cultures, it is a beautiful country of vast potential. www.expedia.co.uk

11. Natural resources: Diamonds Uranium Cattle Fish Wildlife Sea and Marine Resources.

12. Community Based Natural Resource Management seeks to improve the quality of life of rural Namibians by empowering people to care for their natural resources and to derive benefits from these resources. So far 29 communal area conservancies have been gazetted.

13. Reasons why people visit Namibia

14. Corruption & bribery within Namibia Out of 102 countries, Namibia was ranked 28 th (UK was 10 th ). It has a CPI index of 5.7 (scale 0-10). Global Corruption Barometer and BPI do not include Namibia.

15. What could Sunland do? Offer tours of the surrounding area using ‘green’ transport. Horse-ride safaris? Use natural materials for building Use the local community & their skills Ensure that buildings blend with current structures and landscape

16. References Blythe, J., (2001), Essentials of Marketing, Pearson Educational Ltd, Harlow. British Foreign and Commonwealth Office Country Profiles www.fco.gov.uk accessed 25/11/05 www.fco.gov.uk Expedia, www.expedia.co.uk accessed 27/11/05www.expedia.co.uk Kotler, P. et al, (2005), Principles of Marketing, 4th European Edition, Pearson Educational Ltd, Harlow. Southern African Development Committee www.sadc.int accessed 25/11/05www.sadc.int Transparency International, www.transparency.org, accessed 27/11/05www.transparency.org Wheeler, J., (1995), Tourism marketing ethics: an introduction, International Marketing Review, Vol.12, Iss.4, pp.38-49.