1. The Golden Circle

2. What Every organization on the planet knows WHAT they do. These are products they sell or the services they offer.

3. The Golden Circle What Every organization on the planet knows WHAT they do. These are products they sell or the services they offer. How Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition.

4. The Golden Circle What Every organization on the planet knows WHAT they do. These are products they sell or the services they offer. How Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition. Why Very few organizations know WHY they do what they do. WHY is not about making money. That’s a result. It’s a purpose, cause or belief. It’s the very reason your organization exists.

5. The Golden Circle

7. The Golden Circle + Human Brain

8. The Golden Circle + The Cone

9. To learn more about the concepts of the Golden Circle: Learn your Why at StartWithWhy.com/WhyU Read Simon’s blog at StartWithWhy.com/Blog Follow Simon on Twitter @simonsinek Watch Simon’s TEDx talk at TED.com Start With Why

10. Another resource that may help Thank you for sharing the concept of Why and the Golden Circle with these slides. Ideas only make a difference when others are inspired to act on them. In order to help you present these (and other) concepts in a way that inspires others, we’ve created the Speak to Inspire Action guide. In it, Simon provides 11 tips on how to present ideas in a way that can inspire others. Copy and paste the link below into your web browser to learn more about the Speak to Inspire Action Guide. http://gum.co/oqYm Stay inspired!