1. Outline The practice of public relations Types of public relations programs Public relations planning Public relations tools Effectiveness and excellence Chapter 16 Public Relations

2. Chapter 16: Public Relations2 Comparing public relations and advertising The Practice of Public Relations

3. Chapter 16: Public Relations3 Crisis management Marketing public relations (MPR) Social marketing –Cause and mission marketing Types of Public Relations Programs

4. Chapter 16: Public Relations4 SWOT analysis Objectives and strategies Development research Public Relations Planning

5. Chapter 16: Public Relations5 House ads Public service announcements Corporate advertising Publications Speakers, photos, and films Displays, exhibits, events and tours Public Relations Tools

6. Chapter 16: Public Relations6 News releases Press conferences Online communication –External communication –Internal communication –Web challenges Public Relations Tools

7. Chapter 16: Public Relations7 Output and outcome evaluation Relationship evaluation Excellence in public relations Effectiveness and Excellence