2. Facebook Basics Understand the best practices behind making your Facebook presence a useful marketing tool. Different types of pages Basics of submitting a quality Facebook post Importance of images and photo albums

3. Webinar Please Mute your Lines Ask Questions through Question tool

4. VA-1 What: VA-1, 2013 When: November 18-20 Where: Hampton Roads Convention Center Host Hotel: Embassy Suites Hotel www.VATC.org/VA1

5. VTC Digital Marketing Dave Neudeck Digital Marketing Director dneudeck@virginia.org Mary Bishop Digital Marketing Manager mbishop@virginia.org Robin Mamunes Digital Marketing Content Coordinator rmamunes@virginia.org Casey Higgins Digital Marketing Content Specialist chiggins@virginia.org Tom Kirk Multimedia Specialist tkirk@virginia.org

6. Facebook in 2013

7. Facebook Basics Research Know Your Audience Observe Your Competitors Learn from the Best Find Messages that Work

8. Facebook Basics Have a Purpose & Message Who are you? Why should I care? Sharing Trip Ideas Responding to Questions Deals and Exclusive Offers Community Participation

9. Facebook Basics Time Time to Prepare Posts Time to Monitor Feedback Time to Test 2 to 3 hours a week for small business 20+ hours for larger DMO

10. Facebook Basics Calendar of Ideas and Image Bank One to Two months worth of posts Posts based on High Quality Images Supporting Content on Website

11. Facebook Basics Set Goals Be Realistic See What Others are Achieving Engagement Metrics

12. Facebook Basics Measure & Test Learn Facebook Insights Test Messages Often

13. CASEY Facebook Page Types

14. Dave Facebook Page Setup

15. Casey Facebook Post – Do’s

16. Dave Facebook Post – Examples

17. Dave Facebook Images/Albums

19. Scoring a Facebook Post NOTE: This is VTC internal use only. This is not an industry standard. For comparison purposes only. $0.50 per Like $1 per Comment $3 per Share $5 Click Through

21. Likes1862 Comments58 Shares324 Clicks1275 Value$8,336.00 Reach58688 per reach$0.14

23. Likes2986 Comments54 Shares370 Clicks6078 Value$33,047.00 Reach273024 per reach$0.12

25. Likes819 Comments14 Shares161 Clicks46 Value$1,136.50 Reach35184 per reach$0.03

27. Likes 6208 Comments187 Shares784 Clicks8838 Value$49,833 Reach539648 per reach$0.09

28. Boost!

31. Advertising on Facebook Set an annual budget Monitor your posts for about 2 hours Boost or Promote your best posts! Monitor to make sure results are holding. Pause Promotion if results are not good Add more if results are great

32. Questions Dave Neudeck Digital Marketing Director dneudeck@virginia.org dneudeck@virginia.org Casey Higgins Digital Marketing Content Specialist chiggins@virginia.org chiggins@virginia.org