1. Detailed Design Style – Plakatstil Background
Dr. Hans Sachs founded the Friends of the Poster Society
and its monthly orgam, Das Plakat, which showcased the
work of significant up-and-coming German posterists.
Ludwig Hohlwein whose work evinced a lively yet tasteful use
of type and image, was among the most important proponents
of Plakatstil (poster style) worldwide.
Characteristic
Bold lettering
A simple central image
Eye matching colors
An Accesible Message made aesthetically pleasing
Attract attention immadiately

2. Famous Artist Ludwig Hohlwein J.D. Smith Pirchan Peter Behrens
Louis Oppenheim
Lucian Bernhard
etc

3. Detailed Design Style – Wiener Werkstatte Background
Founded in 1903 by Josef Hoffmann and Koloman Mosser
Their goals was to establish intimate contact between public,
designer and craftsman, and to produce good, simple
domestic requisities.
Characteristic
Based on the use of square and balances negative and
positive space
The pictorial weights of background and foreground are
equalized.
Original Gothic typefaces, geometric borders and lettering
that emulated handwriting.
Geometry became more important than symbolism.

4. Famous Artist Josef Hoffmann Moritz Jung Max Bernirschke
Josef Bruckmuller
Oskar Kokoschka

5. Detailed Design Style – German Expressionism Background
The decorative trivialities of the Munich Secession provoked
the Expressionist revolt.
The Expressionists believed that their art could be a force in
the improvement of the human race.
Expressionism’s final years. From 1918 to 1922, were a period
of great excitement, fostered by the belief that artists could
actually contribute to the shaping of a new society.
Characteristic
Exposed the brutality of war.
Portray the harsness of German society in the postwar era.

6. Famous Artist Ernst Ludwig Kirchner Conrad Felixmüller Emil Nolde
Heinz Fuchs
Paul Leni
etc