1. The Packaging of my Message

2. Aristotle defined rhetoric as the faculty or skill of discovering the available means of persuasion in a given case. It is an analytical skill.

3. Positive Positive Neutral Neutral Disinterested Disinterested Opposed Opposed Positive Positive Neutral Neutral Disinterested Disinterested Opposed Opposed

4. Narrative, Examples, Comparisons  Positive: Narrative, Examples, Comparisons : Facts, Statistics, Testimony, Examples  Neutral: Facts, Statistics, Testimony, Examples : Facts, Statistics  Disinterested: Facts, Statistics : Narrative, Facts, Statistics, Examples, Comparisons  Opposed: Narrative, Facts, Statistics, Examples, Comparisons Narrative, Examples, Comparisons  Positive: Narrative, Examples, Comparisons : Facts, Statistics, Testimony, Examples  Neutral: Facts, Statistics, Testimony, Examples : Facts, Statistics  Disinterested: Facts, Statistics : Narrative, Facts, Statistics, Examples, Comparisons  Opposed: Narrative, Facts, Statistics, Examples, Comparisons

5.  Pathos  Ethos  Logos  Pathos  Ethos  Logos

6. A listener’s personal needs, drives, and desires. Pathos will determine the evidence and the delivery style you use. Audiences will generally fall under four categories: positive, neutral, disinterested, opposed.

7. Safety Biological Belonging Esteem Self-Actualization

9.  Facial Expression  Gestures  Voice  Platform Movement  Facial Expression  Gestures  Voice  Platform Movement

13.  Posture  Movement  Body Tone  Posture  Movement  Body Tone

14.  The speaker’s character in the minds of the audience.  Key Words:  Competence  Sincerity  Good will  The speaker’s character in the minds of the audience.  Key Words:  Competence  Sincerity  Good will

15. Narrative, Examples, Comparisons  Positive: Narrative, Examples, Comparisons : Facts, Statistics, Testimony, Examples  Neutral: Facts, Statistics, Testimony, Examples : Facts, Statistics  Disinterested: Facts, Statistics : Narrative, Facts, Statistics, Examples, Comparisons  Opposed: Narrative, Facts, Statistics, Examples, Comparisons Narrative, Examples, Comparisons  Positive: Narrative, Examples, Comparisons : Facts, Statistics, Testimony, Examples  Neutral: Facts, Statistics, Testimony, Examples : Facts, Statistics  Disinterested: Facts, Statistics : Narrative, Facts, Statistics, Examples, Comparisons  Opposed: Narrative, Facts, Statistics, Examples, Comparisons

16.  The thinking process that allows the listener to arrive at logical conclusions.  Key words:  Reasoning  Evidence  The thinking process that allows the listener to arrive at logical conclusions.  Key words:  Reasoning  Evidence

17.  The process of putting evidence together in a coherent argument to support a position:  Inductive: Specific to general  Deductive: General to Specific  Problem/Solution  Compare/Contrast  The process of putting evidence together in a coherent argument to support a position:  Inductive: Specific to general  Deductive: General to Specific  Problem/Solution  Compare/Contrast

18.  The process of putting evidence together in a coherent argument to support a position:  Inductive: Specific to general  Deductive: General to Specific  Problem/Solution  Compare/Contrast  The process of putting evidence together in a coherent argument to support a position:  Inductive: Specific to general  Deductive: General to Specific  Problem/Solution  Compare/Contrast