1. Social Networking: Learning Theory in Action May 20 th 2009 Presented by: Avi Singer, Director of Organizational Development at Undertone Networks

2. Agenda: At the end of this session… 2 ► Learn how to identify and create appropriate social networking learning opportunities ► Expand existing internal social networks to include knowledge transfer ► Enhance current offerings with additional social networking opportunities

3. About Undertone 3 Founded in 2001 Premier online advertising network Enable marketers to achieve their online marketing objectives on high-quality websites 2008 investment from JMI Equity

4. Undertone Overview 4 Today @ Undertone Networks – 100+ people – HQ in NYC – offices in six other cities – Grew the business 90% in 2008 – Less certainty in 2009

5. 5 Informal Learning

6. Transformational Shift 6 OLD MODEL Whatever the Training Teams rolls out Select Trainers or SME’sSome Time NEW MODEL Learners choose what they want to learn Everyone is a SMEReal Time

7. Google News Timeline 7

8. Empowering Employees to Learn 8 Let employees select learning that best suits there needs Make it easy for them to find out about learning opportunities Give detailed reports on learning trends

9. Empowering Employees to Share 9 Give employees access to as many tools as possible Play in the Sandbox Trust your employees

10. Empowering Employees to Share 10 One place for all learning Let employees design and launch their own training programs Provide opportunities to share information that don’t require facilitation

11. 11 Empowering Employees to Share

12. 12 Empowering Employees to Recognize

13. Find a Challenge Brainstorm but Drive Choose Test Group Create Project Roadmap Design Brand Market Test Adjust Let it Roll! Implementation 13

14. Questions?

15. Thank you!