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Tour of Heinemann- Raintree and Capstone Press Brands.

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Presentation on theme: "Tour of Heinemann- Raintree and Capstone Press Brands."— Presentation transcript:

1 Tour of Heinemann- Raintree and Capstone Press Brands

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3 Our Imprints Capstone Press Compass Point Books Heinemann-Raintree Picture Window Books Stone Arch Books

4 Our Imprints Capstone Press Compass Point Books (small overlap) Heinemann-Raintree Picture Window Books (illustrated & includes fiction) Stone Arch Books (only fiction)

5 PreK-3 Unique! Inspire wonder & a sense of fun Beautiful photos Early, read-aloud curriculum support “On my own” fun

6 PreK-3 Most loved Small & square Spread has picture on one side, text on the other Close photo/text match Bestselling HRT brand Small & rectangular Each page has a picture with text underneath Close photo/text match

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8 PreK-3 No reason to buy emergent nonfiction from anyone else! Topic and copyright date Choose Acorn: global perspective, more classic design Choose Pebble: curriculum & “fun”, more contemporary design

9 PreK-3 Not the same thing! Pebble Plus Pebble, just bigger Powerhouse! Acorn Read-Aloud Each spread covers a different topic Curriculum unit support

10 PreK-3 Unique! One step up from Acorn/Pebble Bridge between learning to read & reading to learn Picture glossary in every book!

11 PreK-3 Unique! Graphic nonfiction “How to Read A Graphic Novel” on back cover Simple panels & sequencing Fiction counterpart: My First Graphic Novel

12 PreK-3 Early elementary curriculum Has branched out into some high interest like Origami and Cooking 24 pages Early elementary curriculum Billed as support for first report writing 32 pages

13 PreK-3 With lower page count, First Facts may be perceived as easier to read Topic and copyright Bottom line: No reason to go anywhere else

14 Grades 2-5 Unique ! The name says it all Problems/Answer Key Leveled sets 2-5

15 Grades 3-5 Unique ! Content is 3-5 Reading level 1-2 Reluctant & Hi-Lo Readers New and selling like crazy-cakes

16 Grades 3-6 Curriculum support Has current edge in number of series and current copyrights Curriculum Support REALLY cool sets are coming in Fall 11

17 Grades 3-6 Unique ! Q/A format. Chapter start with a question and then answers it. PERFECT for research PERFECT teaching strategy GREAT for struggling students Moving to 48 pages from 32

18 Grades 3-9 Unique ! Graphic nonfiction Max Axiom (Graphic Science) Isabel Soto (Graphic Expeditions) American Graphic

19 Grades 3-9 Unique ! Choose your own path Nonfiction! Promotes reading fluency Kids love to die History, Warriors, Historical Eras

20 Grades 3-9 Unique ! Sports Illustrated Kids photography Variety of reading & interest levels, page counts Fiction also available

21 Nation’s #1 High-Low Brand Unique ! IL 3-9 RL 1-2 Don’t look like “baby” books Content OK for younger, at-level kids Can get terrible reviews

22 Grades 3-9 Unique ! High-interest, boy friendly The brand that built Capstone Struggling & reluctant readers (RL 3-4) Content appropriate for at-level readers

23 Grades 3-9 Unique ! Hip, high-interest for girls Increasingly requested Struggling and reluctant readers (RL 3-4) Content appropriate for on-level readers

24 Grades 5-9 Unique ! Designed for the middle school reluctant reader Aggressive integration of text and visuals Well-reviewed New and strong

25 Grades 6 - 8 Unique ! High-low middle school science Reading level 4 Content rich Graphic organizers Fun “revealed” teaser on front cover

26 Grades 6-9 Reading level: 5-6 Reading level: 3 REALLY Unique ! The ultimate in differentiated instruction Same subject, same layout approached from two different reading levels Tricky! Not always published in pairs—this is changing

27 Grades 6-9 FreestyleFreestyle Express

28 Grades 6-9 Reading level: 5-6 Reading level: 3 Comparable to Compass Point More substantive Blazers Express = 56 pages, RL 3 Blazers = 32 pages, RL 1-2


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