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METRO Cash & Carry Vietnam Member of High quality fish for the Vietnamese market Metro Cash & Carry Vietnam April 2015
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METRO Cash & Carry Vietnam Member of Agenda 1 Background 2 Fresh Fish Supply Chain implementation 3 Fresh Fish vision 4 Progress: Farmers & Suppliers certification 5 Progress: Can Tho Fish Platform 6 Next steps & Suggestion
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METRO Cash & Carry Vietnam Member of Starting from Fresh Fish Supply Chain project Project Vision Offer Vietnamese consumers a good quality fresh fish which is produced in a sustainable way and processed under international hygiene and food safety standards. Partners Milestones Page 3 Sep. 11 Oct. 11 Start operations: supply South stores Supply Nationwide stores Jan. 12 Platform extension Apr. 12 Processing trials June. 12 Processing 10 species October. 12 Pilot for push volumes process December. 12 Close VCF project METRO continues to implement the fresh fish supply chain
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METRO Cash & Carry Vietnam Member of Page 4 Can Tho Fish Platform METRO Stores Horeca - Retailers Consumers Collectors Farmers METRO Supervision METRO Requirement & Fresh Fish Chain implementation
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METRO Cash & Carry Vietnam Member of Page 5 Fresh Fish vision Availability Food Safety Serving professional customers Freshness Farmers’ Productivity Farmers’ income Contributing to local economic dev’t Knowledge transfer BUSINESS BENEFITS SOCIO-ECONOMIC BENEFITS
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METRO Cash & Carry Vietnam Member of Trained and certified over 400 farmers/collectors. 70 farmers currently implementing METRO requirements program. There are 28 farmers in this group on training and shifting to VIETGAP certification under support of Vietnamese Fishery Agency. In this year, METRO will continue to cooperate with Fishery Agency to shift 28 farmers to VIETGAP by April 2015 and develop more new items certified such as black tiger shrimp, scampi, pangasius. Species sourced: red tilapia, climbing perch, snakehead, piranha, barramundi, knivefish, freshwater eel, frog, scampi, black tiger shrimp, pangasius,… Progress: Farmers & Suppliers certification Page 6
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METRO Cash & Carry Vietnam Member of Progress: Can Tho Fish Platform Mekong Delta sourced fish represents 60% of volumes of METRO fish assortment (>80 species with whole & processed; farmed & captured fish range). Can Tho Fish platform serves 19 METRO Cash & Carry Vietnam stores nationwide. Total volume of fish purchased through the platform has reached 7,000 tons after 3,5 years. The platform has played an increasingly important role in integrating the fresh fish cold chain into the domestic market, connecting farmers to the modern trade network, increasing farmers’ incomes as well as promoting good agricultural practices among farmers. Page 7
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METRO Cash & Carry Vietnam Member of Page 8 Volume trend by year
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METRO Cash & Carry Vietnam Member of Next steps & Suggestion Next steps: METRO requirement certified farmers shifted to Viet Gap certification under support of VNese Fishery Agency Farmer sourcing and training: strategy of volume development through commitment with farmers to source 100% of METRO requirements/ Viet Gap products for METRO customers. New packing process in CTFP Can Tho Fish Platform to be certified HACCP (preparation is under progress) Our Suggestion: We need to support from Ministry of Agriculture and Rural Development to certify frog, shrimp and to train METRO’s team in VietGAP certification as committed. Page 9
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METRO Cash & Carry Vietnam Member of Stories Mr. Ho Thanh Dung, Phu Thanh Tra District, Vinh Long Province: "VietGap is a standard widely applied to the conversion to certified receive safe products is what we work towards. The certified VietGap not only help us meet the high requirements of the Metro, but also have many sales opportunities with better price. " Mr. Le Ngoc Quy, Can Tho Province: “Though the market size is large but there’s a few powerful collectors who dominate the market. They can lower the purchase price as much as they can and we have no choice but sell our fishes to them. Otherwise we don’t have money to continue to invest. Since we collaborated with Metro, our production has been stable and we are ensured about the prices and outputs.” Page 10 METRO increases farmers’ income by incorporating small holders in supply chain, supporting farmers to convert to VietGAP and connecting them with modern distribution networks.
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METRO Cash & Carry Vietnam Member of Page 11 Thank you for your attention
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