1. Maximizing Employee Engagement in an Era of Change Gabrielle Beaudoin Director, Client Services Division Communications and Information Services Branch

2. Summary  Internal communication: pillar of change management  The Statistics Canada experience The environment Communication objectives Communication mechanisms, events and tools Results  Conclusion

3. Internal communication: pillar of change management  Traditional functions - Celebrate the community - Transmit information  Today’s challenge - Engaging the digital generation  The solution - Networked organization

4. Factors that influence change Non-modifiable factors  Employees’ personalities  Nature of change  Corporate culture Modifiable factors  Employee support  Group dynamics  Managers’ behaviours Source: DÉCAUDIN, J.M. and IGALENS, J. La communication interne; Stratégies et techniques. Paris, Dunod, 2009, p. 131. Inform MeasureReact Consult

5. Statistics Canada Statistique Canada The Statistics Canada experience

6. The environment Government Organization Knowledge Workers 5,700 Employees Excellent Reputation Value-based Leadership

7. Statistics Canada Statistique Canada Impetus for change  Workforce renewal  Shift in corporate directions New long-term vision Core values reaffirmed Governance model refined Organizational structure reviewed Business architecture revisited

8. Statistics Canada Statistique Canada Communication objectives Facilitate change through employee engagement  Increase awareness about new directions  Involve employees in setting the agenda  Mobilize employees towards a common goal

9. Statistics Canada Statistique Canada Communication mechanisms Policy Committee Field Debriefings Divisional Meetings

10. Statistics Canada Statistique Canada Communication events  Coffee sessions with employees  Town hall meetings  Long-term Vision Forum  Annual Chief Statistician’s Address  Middle Managers’ Conference  Senior Management Conference

11. Statistics Canada Statistique Canada Communication tools  Chief Statistician’s Corner  Corporate Business Architecture Site  Internal Communications Network (Intranet)  Monthly employee bulletins  Wikis  Corporate documents  Others…

12. Statistics Canada Statistique Canada Stakeholder consultations  National Statistics Council  Federal-Provincial-Territorial Consultative Council on Statistical Policy  Advisory committees  Bilateral meetings with deputy ministers  Annual meeting of deputy ministers

13. Statistics Canada Statistique Canada Results  New priorities integrated in governance and management structures  Mechanisms in place to consult staff at all levels and integrate feedback  High-levels of participation in all consultations and events  Employee feedback discussed at senior management committees and concrete actions taken to implement Employee survey:  92% are proud of their work  96% committed to the success of the organization  91% indicate that Statistics Canada is a good place to work  Results of future employee surveys will be used to continue to measure communications effectiveness.

14. Statistics Canada Statistique Canada The final word Success was made possible with simple and effective strategies:  Leveraging traditional communications networks  Expanding consultation mechanisms  Creating events and tools to further connect employees and senior management.

15. Statistics Canada Statistique Canada Thank you!