1. Anne-Christine Wanders - UNECE Statistical Division Slide 1 29.06.2010 Making Data Meaningful Part 3: A guide to communicating with the media UNECE Work Session on the Communication of Statistics Paris, 30 June - 2 July 2010

2. Anne-Christine Wanders - UNECE Statistical Division Slide 2 29.06.2010 New edition of 2004 media guide  Expanded impact of the Internet and social media on reaching more users  Integration of social media with broadcast and print media  Measuring the impact of social media  Online press rooms

3. Anne-Christine Wanders - UNECE Statistical Division Slide 3 29.06.2010 1. Principles, objectives and management issues 2. Organizational aspects 3. Emerging technologies for communicating with the media 4. Using the web to communicate with the media 5. Writing for and releasing information to the media 6. Monitoring and measuring media activities 7. Media training 8. Handling media crises Structure of the new media guide

4. Anne-Christine Wanders - UNECE Statistical Division Slide 4 29.06.2010 Colleen BLESSING, U.S. Energy Information Administration Frances COMERFORD, Central Statistical Office of Ireland Megan COX, U.S. National Centre of Health Statistics Marc DEBUSSCHERE, Eurostat Joanne DICKINSON, U.S. Census Bureau Ellen DOUGHERTY, U.S. National Agriculture Statistics Service John FLANDERS, Statistics Canada Colleen FLANNERY, U.S. Census Bureau Heath JEFFRIES, U.K. Office for National Statistics Jonathan MASSEY-SMITH, Statistics Canada Kenneth MEYER, U.S. Census Bureau Leon OESTERGAARD, Statistics Denmark Gina PEARSON, U.S. Energy Information Administration Anders TYSTRUP, Statistics Denmark

5. http://www.unece.org/stats/documents/writing/

7. Translations welcome!

8. Anne-Christine Wanders - UNECE Statistical Division Slide 8 29.06.2010 Draft for consultation at: http://www.unece.org/stats/documents/mdm3/ Your comments & suggestions by 15 August 2010 to vadim.isakov@unece.org Submission to CES Bureau in Nov. 2010 Print publication in first part of 2011 New media guide