1. JUDGING SUMMARY

2. Introduction Events are integral to many marketing campaigns and strategies. The practice of marketing events in the region has long been unrecognised, confining event marketers to the role of unsung hero among other marketing platforms. As such, the Marketing Events Awards was conceived to give worthy event-marketing practices due recognition and respect. The Marketing Events Awards is the very first of its kind in the region – it is the only event celebrating event marketers and planners across South Asia, Southeast Asia and ANZ. Last year’s Marketing Events Awards was a resounding success and this year’s edition is set to be bigger and better than ever before. We hope you can be a part of this mission.

3. 2015 Categories 1. Best Arts Event 2. Best B2B Event 3. Best Consistency in Branding 4. Best Consumer Event 5. Best Digital Integration (B2B) 6. Best Digital Integration (Consumer) 7. Best Event Ambience (B2B) 8. Best Event Ambience (Consumer) 9. Best Event for a Product Launch / Re-launch 10. Best Event for a Targeted Community 11. Best Event for Community Service 12. Best Event for the Press/Media 13. Best Event Production 14. Best Event Website 15. Best Exhibition Event 16. Best Government Sector Event 17. Best Home-Grown Event 18. Best Multi-Channel Campaign 19. Best Pop-Up Shop 20. Best PR/Guerilla Marketing Stunt 21. Best Sponsorship Activation 22. Best Sports-Oriented Event 23. Best Use of Influencers NEW 24. Best Use of Malls/Shopping Centres 25. Best Use of Retail/ In-Store Marketing 26. Best Use of Social Media 27. Best Use of Technology 28. Best Use of Venue 29. Best Venue Experience 30. Most Immersive Event Experience 31. Event Marketer of the Year 2015 (Not for Entry) 32. Event Agency of the Year 2015 (Not for Entry)

4. We humbly invite you In the events world, the client is always right. And that is precisely why we need your input and assessment of whether an event meets your standards and if it fits a given marketing objective well. The judging panel is comprised of senior client marketers as they have the experience and eye to identify what works and what doesn’t.  Be a part of a panel that helps to set the benchmark for the industry.  All entries will be judged solely by a judging panel.  Judges’ scores will decide the finalists and winners for the 30 categories covering the diverse areas of event marketing and planning. The top performers will be crowned Event Marketer of the Year and Event Agency of the Year.

5. 2014 Judges

6.  Entries open:8 May 2015  Entries close:16 July 2015  Judging Commences:19 August 2015  Judging Concludes:26 August 2015  Awards Night:2 October 2015 Note: these are approximate dates and are subject to change.

7. Judging Process  Judging is done solely online during the judging period.  You can view the entries via a unique and secured HTML link which will be emailed to you before the judging period begins. You will input your scores on a form which you can return via email at anytime before the judging deadline.  To ensure flexibility, judging can be done at your own pace anytime, anywhere as long as it is within the judging timeframe.  There will between 20 to 25 judges expected to take part in the panel.  You will have 8 days, to go through an estimated 50 entries, amounting to approximately 10 hours in total.

8. Why be a judge? We know your time is valuable but we believe that associating yourself and your organisation with the Marketing Events Awards will yield tangible (and intangible) benefits: Gain a unique view into the business practices of brands and agencies in Asia Pacific. Stay abreast of their work, their key accounts, and their plans for this year and beyond. In the buildup to the Marketing Events Awards, you and your brand will be featured across our various marketing and promotional channels:  Via Print (Audited circulation of 31,122 copies)  Via Online (Average of 158,833 visits per month)  Via Daily eNews articles (Daily readership of 71,510)  Via eDM invites (Subscription list of 30,299 in Singapore)  Via The Official Awards booklet (shared with all guests at the Gala Dinner)

9.  You will have access to some of the best media strategies, campaigns and practices in the industry through evaluating this year’s entries.  By being a member of the panel, you will be promoting excellence in your chosen career path which not only broadens your experience and can assist in your own work but reflects positively on your character and reputation in the industry.  Be our guest at the awards gala ceremony and dinner at the Grand Hyatt Singapore on 2 October, where you’ll have unparrelled networking opportunities with the industry’s finest (This invitation does not cover flights and accommodation). Why be a judge?

10. Thank you! Thank you once again for considering this opportunity to be a part of celebrating excellence in the event marketing industry across South Asia, Southeast Asia and ANZ through sharing your wisdom and experience as a member of the 2015 jury. Please kindly confirm your involvement with: Andrew Davy, Events Producer andrewd@marketing-interactive.com +65 6423 0329 +65 8427 5563 For more information on the Awards, please visit: http://www.marketing-interactive.com/mevents-awards/sg/