1. WSOY’s strategies and services on learning material repositories Heikki Karjalainen WSOY Educational, Finland EdReNe Tallinn 16.9.2008

2. EdReNe 2008 Tallinn WSOY Educational - Finland 2 WSOY EDUCATIONAL Leading educational publisher in Finland, 130 yrs Part of SanomaWSOY Corporation, (SW Education & Learning. FI, NL, BE, PL, HU) New division name in October: Sanoma Learning and Literature WSOY Educational = 140 employees, turnover 38 milj. euros Our learning materials have been translated e.g. into Estonian, French, Dutch and Japanese Werner Söderström 1878

3. EdReNe 2008 Tallinn WSOY Educational - Finland 3 Thesis 1 Digital content online: Teachers’ own materials, here and there “Public content” Publishers’ content  All live side by side, NOT either-or, but we need all of them Complexity of digital learning materials: Everybody can publish photos online, but the publishing companies spend time and money to refine the assets into good learning materials.

4. EdReNe 2008 Tallinn WSOY Educational - Finland 4 Thesis 2 Teachers’ main work is to find good materials, check them and use them with pupils. Not creating content. Publishing is business – and hard work. Competition means better materials. National policy: (Free) content is being produced by NBE only for those areas that publishing companies do not cover. Government shall not interfere the business. Compare: libraries - who pays? restaurant: buying a meal Why digital material should be free of charge?

5. EdReNe 2008 Tallinn WSOY Educational - Finland 5 Need of control While publishing digital materials we must be able to control: who has the access how much he/she has to pay how long customer can use it is it possible to pass it on to others is it possible to modify the content? What extent? Why? How? Protecting the copyrights is important. Otherwise we’ll be out of business. Digital content: 1) freeware for our customers / marketing 2) goods or service to buy

6. EdReNe 2008 Tallinn WSOY Educational - Finland 6 Why digital ? It’s a Beautiful Book, but it is so quiet ! (still it needs no electricity; very good user interface)  multimedia, interactivity  updating  delivering The roles of printed and digital learning material are changing. How about mobile learning? Material for students? for teachers? IWBs as blackboards in the monastery schools…? Still 1 teaching 30 - but how to make it more interactive?

7. EdReNe 2008 Tallinn WSOY Educational - Finland 7 Why virtual learning environment? Controlling the content Content + VLE is more: creating, recombining, web2,.. Offering the platform also to other vendors Giving / linking our content to other platforms? CMS UMS LMS user statistics, help desk

8. EdReNe 2008 Tallinn WSOY Educational - Finland 8 Three web services 1. Home pages & web shop 2. Koulukanava (School channel) Free material, closely connected to our books Pupils’ content (open) / Teachers’ content (password) 3. OPIT e-learning service ( licence: 18 eur / year / student) - VLE web2, GSM, GPS - content (LOs, other materials, curric. based) - services (hosting, training, call center) Buy at (1),  use at (2) or (3) Free content of Koulukanava is automatically in Opit

9. EdReNe 2008 Tallinn WSOY Educational - Finland 9 OPIT e-Learning service Opened in October 2001 134 000 users Being used in 40 countries worldwide Critical mass of content and users are now creating their own materials Case Espoo: 2007 more than 24 milj LOs or tools opened. More than 90% of users use it weekly. Creating a course = combining WSOY Los and tools of the VLE your own materials links to other resources on the internet.

10. EdReNe 2008 Tallinn WSOY Educational - Finland 10 Types of resources Interactive learning objects Various types of interactivity Games, difficulty level project working Teacher’s manuals (lesson plans etc.) Tests & right answers Audio & video files (also karaoke) Image bank extra work for pupils Quality - how to define ?

11. EdReNe 2008 Tallinn WSOY Educational - Finland 11 Metadata and sequencing standard: SCORM organized according to the method (Koulukanava) or to the national curriculum (Opit) metadata fields  search

12. EdReNe 2008 Tallinn WSOY Educational - Finland 12 Future challenges New platform, integrated services Technical development Government policy Pedagogical trends (what to learn, how to learn/teach)

13. ITK 2007 WSOY Oppimateriaalit 13 Thank you for your interest ! www.opit.fi www.koulukanava.fi www.wsoy.fi heikki.karjalainen@wsoy.fi opit@wsoy.fi

14. EdReNe 2008 Tallinn WSOY Educational - Finland 14 O O