1. OWNER: MATT GOSS DELI-cious

2. Nature of Business

3. About the Deli Deli  Buy Snack Foods  Get Fresh Meats and Cheeses  Buy Premade Foods  Order Homemade Sandwiches Service Industry Start-up Business Sole Proprietorship

4. Products and Services Meats  Buy Meats like Ham and Bologna Cheeses Drinks  Coffee and Tea  Sodas and Iced Tea Snack Foods  Chips  Cookies  Candy

5. Products and Services Cont. Lottery Services Deli Services  Sandwich/Lunch Making  Cafeteria Area Soups  Premade Soups

7. Location 5317 William Flynn Highway Gibsonia, PA Own the Property 700 Square Feet

8. Hours of Operation Opens at 9:30 a.m. Closes at 7:30 p.m. At 9:30 a.m. people are out getting lunch for their family By 7:30 p.m. people are just about done getting food for the day Closed on Monday

9. Price Ranges Low to moderate prices Good quality products for low prices Customers will want to come back if prices are low and quality is high Everyday Low Pricing

10. Permits Needed for Operation Zoning Permit Business License Department of Health Permit/Approval

11. The Company’s Mission We want to provide…  Low Prices for Food and Service  Great Quality of Products  Great Service  Good Atmosphere in the Store

12. ORGANIZATION PLAN

13. Background of Entrepreneur Graduated High School Bachelor’s Degree in Food Science 25 Years Old

14. Job Titles Cashiers  1 at a Time  2 Total Deli-workers  1 at a Time  2 Total Other  1 at a Time  2 Total

15. Job Specification Form

16. Hours and Wages 60 Total Hours a Week All employees get paid $8.00 / Hour All employees work 30 hours a week Total Weekly : $720.00 Total Monthly : $28,80.00 Total Yearly : $34,560.00

17. Hiring Process Soliciting of Applicants Applicants Submit Resumes Employment Tests Interview Reference Checks Medical Examination Evaluation and Selection of Candidate Notification of Candidate and Employee

18. Marketing Plan

19. My Target Market Age : 18-30 Sex : Male Geographic : Allison Park Socio-Economic : Middle Class Ethnic : White

20. Advertising Plan Magazine Ads  Print Advertisement Coupon Ads  Outdoor/Specialty

21. Magazine Advertisement Print Advertisement Local Magazines

22. Coupon Advertisement Outdoor Specialty Local Newspapers Handed out as Flyers

23. Competitors Giant Eagle Shop and Save BZ Deli Wagner’s Subway

24. Why am I better? I have lower prices than my competitors I still have good quality products Friendly Employees Nicer Store More Services Provided

25. Financial Plan

26. Cost of Equipment, Furniture, and Other Assets

27. Start-Up Costs Technology – $3,550.00 Equipment – $2,940.00 Furniture – $2,700.00 Other Fixed Assets – $2,120.00 Cost of Inventory – $24,960.00

28. Start-Up Costs Cont. Legal and Accounting Fees – $750.00 Licenses – $750.00 Rent Deposit – $7,500.00 Utility Deposit – $500.00 Other One-Time Costs – $150.00

29. Income Statement

30. Loan Information $400,000 loan paid over 12 years 12 years = 144 months Monthly payment of $3,500 I will pay $50,000 to start