1. Custom Fab Solutions Website Date of evaluation: 11.26.14 Heuristic Evaluation

2. Overview of Heuristic Evaluation (Selected)  Materials Evaluated  Custom Fab Solutions Website  Pages  All  Evalutation  One evaluator contributed  Jakob Nielsen’s Usability Heuristics were applied  Five Point Severity Scale

3. Violations Major: Navigation isn’t intuitive Medium: Product picture links to the photo alone, unnecessary Suggestions -Create a simpler navigation that guides customers to most common needs and/or featured products -Use featured images to link to tasks you’d like to feature Home Page

4. Violations Major: User has no sense of place in the website, no way to go back when they’ve clicked Suggestions -Create ways for the user to know where they’ve navigated to (such as a “breadcrumb”) -Allow the user to “go back” Site Wide

5. Violations Major: Product links are redundant and don’t match featured pictures (Photovoltaic is extra) Suggestions -Eliminate yellow navigation links in favor of links in a single place, such as the product listing Products-Menu