1. CONFIDENTIAL – Not to be distributed or reproduced without permission from Oversee.net. 0 European PPC Monetization Trends  Increasing use of local language & content helps click-through rates Online reach increases ccTLDs gain traffic share  RPC on non-English keywords are catching up slowly  Easier to target niche markets & verticals More advertising budget shifts online Advertisers become more sophisticated To Localize…. Or Not to Localize =► More localized & highly targeted content and Ads on parking pages

2. CONFIDENTIAL – Not to be distributed or reproduced without permission from Oversee.net. 1 Monetization Beyond PPC  Customization of landing pages had very limited success  Some branding, very few monetization gains.  Mini-sites still R&D  Nobody has figured out yet how to make this work on a large scale.  CPA, Widgets & Smart Banners already a reality  May take 1-2 more years to become mainstream in the US, more in Europe. =► Leading parking companies will focus next on Non- PPC Monetization of type-in traffic. Generating organic traffic and repeat visits will take longer.

3. CONFIDENTIAL – Not to be distributed or reproduced without permission from Oversee.net. 2 Evolution of Domainers in Europe Sophistication Best-in-class Tools Integrated Product Offering Local Support & Services Focus By Vertical, Geography, Type Traders vs. Builders/Monetizers Small Domainers: Fewer, high quality domains Consolidation & Corporatization of portfolio owners follow the lead of the US

4. CONFIDENTIAL – Not to be distributed or reproduced without permission from Oversee.net. Oversee.net European Parking: What’s Next? June 20, 2008