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Published byRudolph Casey Modified over 9 years ago
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THE GLOBAL HEART MAP
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Nevertheless the victims are invisible. HUMAN TRAFFICKING AFFECTS NEARLY EVERY COUNTRY IN THE WORLD. Main Objectives Spread out the Blue Heart Remind people that HT is a global issue Increase contributions Target younger people Rejuvenate the campaign
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WHO ARE WE TALKING TO? “I am not an activist but I want to do something to make the world a better place.” Maria, 30, Italy “When doing something good I want all my friends to know.” Chris, 18, USA “Human Trafficking is something that happens on TV and not in my community.” Max, 23, Germany Target Group
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WE HAVE TO MAKE THE INVISIBLE VISIBLE. The one thing:
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Tactic GIVING PEOPLE A POWERFUL TOOL WITH EASY ACCESS TO TAKE ACTION & RAISE THEIR VOICES AGAINST HT.
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THE GLOBAL HEART MAP Show your heart to #MakeThemVisible
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Interaction - Users show solidarity via Social media using campaign’s # - Each posts = one Blue Heart on the map Information - Stories, facts & case studies by the Blue Heart Campaign will be visualized as red hearts and show the spread of HT Action - Raise donations - Connect informative part to donations with actual help for victims HOW TO ACTIVATE THE CROWD? Execution
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KEEP THE HEART BEATING 1.Kick-Off Spreading a video with prominent testimonials as first supporters 2.Storytelling & Media Relations Creating relevant content which is worth spreading by users, media & bloggers 3.Supporting Activities Using existing events & milestones like International HT Day & the annual report to raise on-going awareness
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WHAT’S THE MEASURES? KPIs and Resources Relevant KPIs 1.Reach (amount of users and hearts) 2.Media coverage 3.Donations 4.User generated content Resources 1.Financial: programming Map, production of video and multimedia content 2.Personnel: All content will be created by UNODC or users.
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THE GLOBAL HEART MAP to make the invisible visible. Human Trafficking is a global issue but millions of victims are invisible. The virtual Global Heart Map gives people a powerful tool with easy access to take action, show solidarity & raise their voices against Human Trafficking. Interactive, informative and with media-relevant stories of survivors and supporters. With direct links to take action. Everything to #MakeThemVisible.
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