1. Developing the Facebook Application for the Penn State University Libraries Developing the Penn State University Libraries Application for Facebook

2. Developing the Facebook Application for the Penn State University Libraries

3. Developing the Facebook Application for the Penn State University Libraries Video

4. Developing the Facebook Application for the Penn State University Libraries Overview Why Facebook? Why the Penn State University Libraries? The Facebook App What it does How it works Distribution and Usage Survey and Results Lessons Learned and Future Directions Is Facebook For You?

5. Developing the Facebook Application for the Penn State University Libraries Why Facebook? 65 million active users 6th most trafficked site in the US College students are the original community

6. Developing the Facebook Application for the Penn State University Libraries At Penn State… 93% of students using Facebook 70% on Facebook daily or more Facebook not specific to Penn State Something students can take after they leave PSU

7. Developing the Facebook Application for the Penn State University Libraries Why does it matter? Building connections Viral information spread Community Another opportunity to reach students PSUL already in Facebook

8. Developing the Facebook Application for the Penn State University Libraries Why the University Libraries? Updating the Libraries Image

9. Developing the Facebook Application for the Penn State University Libraries Why the University Libraries? Updating the Libraries’ Image Making libraries more approachable Making students more comfortable Keeping the library relevant to students Deliver information and research services directly to the students Be where the students are Marketing the Libraries Building community

10. Developing the Facebook Application for the Penn State University Libraries Our Goals… Student Outreach Library Image Relevance

11. Developing the Facebook Application for the Penn State University Libraries How We Got Started ETS and PSUL Hot team White paper 6 weeks..but really just a few days of development

12. Developing the Facebook Application for the Penn State University Libraries The Libraries Facebook App

13. Developing the Facebook Application for the Penn State University Libraries The App: What it does Find books (the CAT) Find research articles (Proquest) Quick links to library resources

14. Developing the Facebook Application for the Penn State University Libraries The App: How It Works Basic Php with Facebook markup iFrame the CAT New window for Proquest Take a look...

15. Developing the Facebook Application for the Penn State University Libraries Getting Started with Apps ASP.NET ASP (VBScript) ColdFusion C++ C# D Emacs Lisp Java JavaScript Lisp Perl PHP Python Ruby on Rails VB.NET

16. Developing the Facebook Application for the Penn State University Libraries Getting Started With Apps cont... Content stored on your servers Approval required Basic tracking tools provided

17. Developing the Facebook Application for the Penn State University Libraries Promotion Open House Penn State Newswire Plasma screen ads at all Libraries entrances Library Faculty used in classes Promoting Faculty awareness Libraries Newsletter Email lists

18. Developing the Facebook Application for the Penn State University Libraries Promotion Facebook Flyers Student video Viral nature of Facebook application

19. Developing the Facebook Application for the Penn State University Libraries Usage 1800+ users 900 users from the Open House 5-20 average uses a day

20. Developing the Facebook Application for the Penn State University Libraries The Survey Open House participants contacted via email Online Survey 125 responses

21. Developing the Facebook Application for the Penn State University Libraries The Survey 68% underclassmen 66% female 74% spend < 1 hour a day on FB 22% spend between 1-3 hours a day

22. Developing the Facebook Application for the Penn State University Libraries Survey Says 70% Application helped people find resources they need 66% Used application monthly or more 10% Used application daily

23. Developing the Facebook Application for the Penn State University Libraries Survey Says 40% Appreciate Libraries efforts to engage students in Facebook 8% Disapprove of Libraries presence in Facebook

24. Developing the Facebook Application for the Penn State University Libraries Lessons Learned More social = better Some students just don’t use apps Some students don’t want us in Facebook Spring board for other "speaking student language" Web 2.0 tools

25. Developing the Facebook Application for the Penn State University Libraries Next Steps…

26. Developing the Facebook Application for the Penn State University Libraries Future Directions Ability to share records with friends and groups Map my book New book lists Interactive map Holds and overdue reminders Games Student intern working on future directions and ideas

27. Developing the Facebook Application for the Penn State University Libraries Is a Facebook App for you? Engage students in a way they want to be engaged Encourage natural participation Make personal connections

28. Developing the Facebook Application for the Penn State University Libraries Other Ways Facebook Can Help Applications Groups Events Flyers and ads Viral spread of ideas Build connections. Build community.

29. Developing the Facebook Application for the Penn State University Libraries Communications Video Jaclyn Mssino

30. Developing the Facebook Application for the Penn State University Libraries Be Ye Warned Authentication, privacy, and identity Danger of academic content within Facebook - backlash Being “part of the flood” of Facebook apps Facebook won’t last forever - there is always something new

31. Developing the Facebook Application for the Penn State University Libraries Summary: Why Facebook Relevance/ image Non intrusive presence Personal connection Adding convenience Its easy to get started...... but its not always a good idea

32. Developing the Facebook Application for the Penn State University Libraries Questions…

33. Developing the Facebook Application for the Penn State University Libraries

34. Developing the Facebook Application for the Penn State University Libraries Resources Facebook White Paper http://ets.tlt.psu.edu/wp-content/uploads/facebook_applications.pdf Facebook API Developers Guide http://apress.com/book/view/1430209690 Facebook Developers Wiki http://wiki.developers.facebook.com Chris Stubbs http://www.ChrisStubbs.com Binky Lush http://www.personal.psu.edu/ful105/blogs/binkys_blog/binky- lush/2008/04/