1. The Michael Maksymowski Brand

2. Short-Term Goals Continue to get Greek followers on Twitter and Tumblr Continue to get Greek followers on Twitter and Tumblr Re-center my Twitter and Tumblr so they focus on Greek Life more Re-center my Twitter and Tumblr so they focus on Greek Life more Attend UIFI (North American Interfraternity Conference) leadership institute Attend UIFI (North American Interfraternity Conference) leadership institute Apply to work for Delta Sigma Phi Apply to work for Delta Sigma Phi

3. Long-Term Goal Become a Greek Life Advisor for a University Become a Greek Life Advisor for a University

4. Objectives By re-centering my Twitter and Tumblr to focus more on Greek Life it will be show my knowledge about Greek Life and I will become more known within the Greek system, both at Eastern and nationally By re-centering my Twitter and Tumblr to focus more on Greek Life it will be show my knowledge about Greek Life and I will become more known within the Greek system, both at Eastern and nationally Attending the UIFI leadership institute will be an added bonus to include in my resume if I apply to work as a Greek Advisor Attending the UIFI leadership institute will be an added bonus to include in my resume if I apply to work as a Greek Advisor

5. Objectives To run for a position on the Inter- Fraternity Council To run for a position on the Inter- Fraternity Council –To first achieve this I need to work with my fraternity, Delta Sigma Phi, to become a chartered chapter at Eastern Michigan University Applying for a position with Delta Sigma Phi will give me real world working experience within Greek Life Applying for a position with Delta Sigma Phi will give me real world working experience within Greek Life

6. Portfolio Where I can be found online Where I can be found online –Twitter Twitter –Tumblr:In Land of Free T-Shirts Tumblr:In Land of Free T-ShirtsTumblr:In Land of Free T-Shirts –LinkedIn LinkedIn Social Media Resume Social Media Resume –ResumeResume

7. SWOT Analysis Strengths: Current chapter President, been to leadership conferences with Delta Sigma Phi already, know members who work for Delta Sigma Phi nationals Strengths: Current chapter President, been to leadership conferences with Delta Sigma Phi already, know members who work for Delta Sigma Phi nationals Weaknesses: Chapter is under colony status, want a very specific position Weaknesses: Chapter is under colony status, want a very specific position Opportunities: UIFI Institute, Convention, Delta Sigma Phi Leadership Institute, LeaderShape Opportunities: UIFI Institute, Convention, Delta Sigma Phi Leadership Institute, LeaderShape Threats: Limited positions at Delta Sigma Phi, few universities have a separate Greek Life Advisor (possibly slight job change) Threats: Limited positions at Delta Sigma Phi, few universities have a separate Greek Life Advisor (possibly slight job change)

8. Key Messages I have a passion for Greek Life and working to disprove misconceptions and stereotypes about Greek Life I have a passion for Greek Life and working to disprove misconceptions and stereotypes about Greek Life I have had been in many leadership roles, such as chapter president and resident advisor I have had been in many leadership roles, such as chapter president and resident advisor I communicate well, verbally and through online sources to better reach out to people I communicate well, verbally and through online sources to better reach out to people

9. Obtaining an Audience Informing followers about the current programs sponsored by Greek Life Informing followers about the current programs sponsored by Greek Life –Greek Standards Assessment Program –Greek Week –The events of individual Greek organizations Attending events such as UIFI to network and connect with Greeks around the country Attending events such as UIFI to network and connect with Greeks around the country

10. Measurements More followers More followers –I’ll be able to visibly see how many followers I have on Twitter and Tumblr Education Education –Masters Degree in Student Affairs Job Job –Delta Sigma Phi, possible positions include Expansion Expert, Social Media Manager, Regional Director –Greek Life Advisor, getting hired to advise a campus’ Greek Life system