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The Satellite Market & ASTRA Coverage in Czech Republic Year End 2007 Market Development Department, March 2008.

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Presentation on theme: "The Satellite Market & ASTRA Coverage in Czech Republic Year End 2007 Market Development Department, March 2008."— Presentation transcript:

1 The Satellite Market & ASTRA Coverage in Czech Republic Year End 2007 Market Development Department, March 2008

2 2 Reception Modes in Czech Republic Year End 2003 to 2007 Source: SES ASTRA, Czech Satellite Monitor, GfK Prague +7.1% -1.4% -4.3% -7.2% +8.9% +0.8% +12.4% +9.3% -7.6% +6.2% -1.9% -0.9% +25.5% -14.8% +47.8%

3 Market Development Department, March 2008 3 Reception Modes in Czech Republic Year End 2007 Base: 0.71 Mill. DTH/SMATV Households Base: 4.23 Mill. TV Households Reception ModesSatellite Reception Source: SES ASTRA, Czech Satellite Monitor, GfK Prague

4 Market Development Department, March 2008 4 ASTRA Household Coverage in Czech Republic Year End 1997 to 2007 Source: SES ASTRA, Czech Satellite Monitor, GfK Prague +14.1% +4.3% -3.4% +9.0% -11.8% -8.3% +4.6% -25.8% +13.2% +18.6% +37.1%

5 Market Development Department, March 2008 5 Market share of Satellite Systems in Czech Republic in % of DTH/SMATV Households – Year End 2007 Base: 0.71 Mill. DTH/SMATV Households Source: SES ASTRA, Czech Satellite Monitor, GfK Prague ASTRA market share in DTH/SMATV 81.2%


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