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Published byEthel Hamilton Modified over 9 years ago
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8- 0 Learning Objective Explain the components of a SWOT Analysis. 1 1
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8- 1 SWOT Analysis Identifying internal strengths (S) and weaknesses (W) and also examining external opportunities (O) and threats (T) 1 1
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8- 2 SWOT Analysis ©South-Western College Publishing S S W W O O T T Things the company does well. Things the company does not do well. Conditions in the external environment that favor strengths. Conditions in the external environment that do not relate to existing strengths or favor areas of current weakness. Internal External 1 1
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8- 3 SWOT Analysis Production Costs Marketing Skills Employee Capabilities Financial Resources Available Technology Company/Brand Image Strengths and Weaknesses INTERNAL INTERNAL 1 1
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8- 4 Wal- Mart SWOT Analysis Wal-Mart is powerful retail brand. Wal-Mart has grown substantially over recent years and has experienced global expansion. Wal-Mart has a core competence involving its use of IT to support its international logistics system. A focused strategy is in place for HRM and development. Strengths 1 1
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8- 5 Wal- Mart SWOT Analysis Wal- Mart is the World’s largest grocery retailer and control of its empire, despite its IT advantages, could leave it week in some areas due to the huge span of control Since Wal-Mart sell products across many sectors, it may not have the flexibility of some of its more focused competitors. The company is global, but has a presence in relatively few countries Worldwide. Weaknesses 1 1
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8- 6 SWOT Analysis 1 1 Opportunities and Threats EXTERNAL EXTERNAL Social Demographic Economic Technological Political/Legal Competitive
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8- 7 Wal- Mart SWOT Analysis To take over, merge with, or form strategic alliances with other global retailers. There are tremendous opportunities for future business expansion. New locations and store types offer Wal-Mart opportunities. Opportunities exist for Wal-Mart to continue with its current strategy of large, super centres. Opportunities 1 1
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8- 8 Wal- Mart SWOT Analysis Being number one means that Wal-Mart is the target of competition, locally and globally. Being a global retailer means that Wal-Mart is exposed to political problems in the countries where it has operations. Intense price competition. Threats 1 1
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