1. Rice Positioning Update Administrators Forum Aug. 23, 2007 Linda Thrane Vice President for Public Affairs

2. Managing the Rice Identity Differentiation and identification

3. Managing the Rice Identity

4. Rice identity standards manual –Based on familiar Rice icons –Answers to questions about how to use Rice identity assets –Critical step in building brand awareness and support of Rice Development of an online stationery storefront

5. Rice Identity Standards

6. Rice Identity Standards - Content Usage instructions for the Rice University logo, wordmarks, seal, mascot, Unconventional Wisdom positioning and Who Knew campaign Font and color specifications Templates for business cards and stationery

10. Adapting logo to individual schools, departments, institutions, etc.

12. Stationery Fulfillment Tool Available online at www.rice.edu/ricebrandwww.rice.edu/ricebrand Provides templates for easy creation and ordering of business cards, letterhead and envelopes

14. Rice Tagline: Unconventional Wisdom Created to capture the university's unique and individualized approach to teaching and research Developed with research and feedback from trustees, students, faculty, staff, alumni and stakeholders

16. Rice Campaign: Who Knew A campaign to tell the unconventional wisdom story and to engage the Rice community: What’s your Who Knew?

18. Who Knew Campaign Examples

20. Identity Guidelines - Availability Available in print and electronic format Sign-up sheets available today Complete electronic version available at www.rice.edu/ricebrand on Aug. 27 www.rice.edu/ricebrand Logo, shield and wordmarks available for download now AP/Rice style guide sign-up sheets available today

21. Identity Guidelines - Availability

22. Next Steps: NPR Campaign Running Sept. 24 through Nov. 5 Rotation on Morning Edition and All Things Considered Online components at www.npr.orgwww.npr.org

23. Next Step: Web Web site templates for: –rice.edu –Gateway pages: faculty, students, staff, community, alumni, etc. –School, center, institute, department and other Rice entity main pages –Inside content pages

24. Web Site Implementation rice.edu staff.rice.edu students.rice.edu gradresearch.rice.edu media.rice.edu explore.rice.edu professor.rice.edu Office of Public Affairs Office of the President Office of the Provost Office of Resource Development Office of Enrollment (including Financial Aid) Office of Alumni Relations Athletics School of Natural Sciences School of Engineering Shepherd School of Music

25. Goal: Integrated Communications Benefits –Consistency and impact –Greater awareness and support –Cost savings Current knowledge of RiceDesired knowledge of Rice communication