1. Bryce Gartner, icimo Unlock Your Data Keys to Data Driven Success

2. Learning Objectives After participating in this session, you will be able to: Distinguish between data reporting and data analysis Develop strategies for using data to maximize business outcomes Reference companies using data visualization to drive business decisions toward becoming a data driven organization Develop new ways to start using data and visualizations for measurable results and big data strategies

3. 3 Things 1.Be more than the Buzzword 2.Show to Tell 3.Be in the Know

4. Key Tenets “Data is the new Oil. Data is just like crude. It’s valuable, but if unrefined it cannot really be used” ---Clive Humby “We have for the first time an economy based on a key resource [information] that is not only renewable, but self-generating. Running out of it is not a problem, but drowning in it is. ---John Naisbitt Results Top Performing Companies are 5x more likely to be Data Driven (Harvard Business Review) Improve productivity by 5% and profitability by 6% (MIT) Environment Business and data are constantly changing 87% of business users view it is crucial to process and analyze data more quickly

5. What is Big Data?

6. 201220112010 Weeks Out Report Date Member s * Other Professionals Guests/Others Total Attendees % to Plan Member s * Other Professionals Guests/Others Total Attendees Member s * Other Professionals Guests/Others Total Attendees 2006/01/12687246221,33316%504165781,098597125511,160 1906/08/12762306811,47318%526185951,139651145921,257 1806/15/12846327381,61619%575226431,240709186211,348 1706/22/12938347981,77022%676237591,458782206831,485 1606/29/121,052348571,94324%740288251,593857267351,618 1507/06/121,154359122,10127%800308851,715970308111,811 1407/13/121,243379812,26129%879359521,8661,048358501,933 1307/20/121,433451,0682,54633%976381,0442,0581,169449132,126 1207/27/121,698481,2272,97339%1,102461,1432,2911,305479872,339 1108/03/122,007501,4503,50746%1,247521,2512,5501,449481,0752,572 1008/10/122,196541,6003,85051%1,409631,4312,9031,722511,2052,978 908/17/122,415701,7354,22056%1,725751,6923,4922,010631,3603,433 808/24/122,650781,8624,59061%2,066861,9654,1172,253721,5083,833 708/31/122,911851,9914,98767%2,331942,1434,5682,502791,6704,251 609/07/123,2921052,2975,69476%2,7191132,5885,4202,855912,0334,979 509/14/124,0531602,8117,02493%3,5831553,2496,9873,6751362,4436,254 The Reality of “Big” Data

7. MonthDivision v0Campaigns v0Tactic Type v0Tactic v0 March 2012Continuing EducationComp Review Prep 2012OnlineEmail March 2012Continuing EducationComp Review Prep 2012OnlineEmail March 2012Continuing EducationComp Review Prep 2012OnlineEmail March 2012Continuing EducationComp Review Prep 2012OfflineFax March 2012Continuing EducationComp Review Prep 2012OnlineEmail March 2012Continuing EducationComp Review Prep 2012OnlineEmail March 2012Continuing EducationComp Review Prep 2012OnlineEmail March 2012Continuing EducationComp Review Prep 2012OfflineDirect mail March 2012Continuing EducationComp Review Prep 2012OnlineEmail March 2012Continuing EducationComp Review Prep 2012OnlineEmail March 2012Continuing Education Review Express 2012Email March 2012Continuing EducationComp Review Prep 2012OfflineDirect mail March 2012Continuing Education Review Express 2011P&S March 2012Continuing Education2012 CME PortfolioEmail March 2012Continuing Education2012 CME PortfolioEmail 2009 - Hyatt Regency Washington, DC WedThursFriSatSunMonTueMonTuesWed TotalP/U % Date8-Jul9-Jul10-Jul11-Jul12-Jul13-Jul14-Jul15-Jul Block0000405040 130 92% P/U114123048221 119 Attrition Set At:80% Attrition Fee's paid:$0 Room Rate:$xxx Room Revenue$xx,xxx F/B (excluding T/G) F/B (including T/G)$xx,xxx Number of Attendees:115 Comments: Speaker NameOverallAveragePractical_KnowledgeAverageReleventAverageBarriersAverageDifficultyAverage#Sessions Sample Speaker4.434.354.374.123.326 Sample Speaker4.704.644.514.423.352 Sample Speaker4.574.434.504.313.322 Sample Speaker4.294.154.263.893.402 Sample Speaker4.104.154.263.893.402 Sample Speaker4.114.154.263.893.402 Sample Speaker4.474.344.484.113.334 Sample Speaker4.544.464.474.243.494 Sample Speaker4.203.994.193.823.342 Sample Speaker4.814.764.734.533.418 Sample Speaker4.544.464.364.203.342 Sample Speaker4.624.454.584.323.701 Sample Speaker4.414.234.354.153.332 Sample Speaker4.624.394.214.313.285

8. Opinion-BasedData-Driven Experience People Time Want Can 8% Speed to Opinion (Weeks/Months) Conventional Self-Reliant Speed to Insight (Seconds/Minutes) Want Can 80% Report Factory App

9. From Here to There MonthDivision v0Campaigns v0Tactic Type v0Tactic v0 March 2012Continuing EducationComp Review Prep 2012OnlineEmail March 2012Continuing EducationComp Review Prep 2012OnlineEmail March 2012Continuing EducationComp Review Prep 2012OnlineEmail March 2012Continuing EducationComp Review Prep 2012OfflineFax March 2012Continuing EducationComp Review Prep 2012OnlineEmail March 2012Continuing EducationComp Review Prep 2012OnlineEmail March 2012Continuing EducationComp Review Prep 2012OnlineEmail March 2012Continuing EducationComp Review Prep 2012OfflineDirect mail March 2012Continuing EducationComp Review Prep 2012OnlineEmail March 2012Continuing EducationComp Review Prep 2012OnlineEmail March 2012Continuing Education Review Express 2012Email March 2012Continuing EducationComp Review Prep 2012OfflineDirect mail March 2012Continuing Education Review Express 2011P&S March 2012Continuing Education2012 CME PortfolioEmail March 2012Continuing Education2012 CME PortfolioEmail 2009 - Hyatt Regency Washington, DC WedThursFriSatSunMonTueMonTuesWed TotalP/U % Date8-Jul9-Jul10-Jul11-Jul12-Jul13-Jul14-Jul15-Jul Block0000405040 130 92% P/U114123048221 119 Attrition Set At:80% Attrition Fee's paid:$0 Room Rate:$xxx Room Revenue$xx,xxx F/B (excluding T/G) F/B (including T/G)$xx,xxx Number of Attendees:115 Comments: Speaker NameOverallAveragePractical_KnowledgeAverageReleventAverageBarriersAverageDifficultyAverage#Sessions Sample Speaker4.434.354.374.123.326 Sample Speaker4.704.644.514.423.352 Sample Speaker4.574.434.504.313.322 Sample Speaker4.294.154.263.893.402 Sample Speaker4.104.154.263.893.402 Sample Speaker4.114.154.263.893.402 Sample Speaker4.474.344.484.113.334 Sample Speaker4.544.464.474.243.494 Sample Speaker4.203.994.193.823.342 Sample Speaker4.814.764.734.533.418 Sample Speaker4.544.464.364.203.342 Sample Speaker4.624.454.584.323.701 Sample Speaker4.414.234.354.153.332 Sample Speaker4.624.394.214.313.285

10. People remember 10% of what they hear, 20% of what they read and 80% of what they see and do. “Ideal visualization should not only communicate clearly, but stimulate viewer engagement and attention.” (Friedman, 2008)

11. The concept is simple

12. Data Visualizers / BI Tools Tableau QlikTech Spotfire Microstrategy SAP Microsoft SAS

13. Agility, Adopt, Advocate A3A3 AgilityAdoptAdvocate

14. A 3 in Action A3A3 ID Opportunity Central Source Target Audiences Visualize Data Explore & Discover Enabled Staff

15. Identify Opportunity (e.g. Events) 201220112010 Weeks Out Report Date Member s * Other Professionals Guests/Others Total Attendees % to Plan Member s * Other Professionals Guests/Others Total Attendees Member s * Other Professionals Guests/Others Total Attendees 2006/01/12687246221,33316%504165781,098597125511,160 1906/08/12762306811,47318%526185951,139651145921,257 1806/15/12846327381,61619%575226431,240709186211,348 1706/22/12938347981,77022%676237591,458782206831,485 1606/29/121,052348571,94324%740288251,593857267351,618 1507/06/121,154359122,10127%800308851,715970308111,811 1407/13/121,243379812,26129%879359521,8661,048358501,933 1307/20/121,433451,0682,54633%976381,0442,0581,169449132,126 1207/27/121,698481,2272,97339%1,102461,1432,2911,305479872,339 1108/03/122,007501,4503,50746%1,247521,2512,5501,449481,0752,572 1008/10/122,196541,6003,85051%1,409631,4312,9031,722511,2052,978 908/17/122,415701,7354,22056%1,725751,6923,4922,010631,3603,433 808/24/122,650781,8624,59061%2,066861,9654,1172,253721,5083,833 708/31/122,911851,9914,98767%2,331942,1434,5682,502791,6704,251 609/07/123,2921052,2975,69476%2,7191132,5885,4202,855912,0334,979 509/14/124,0531602,8117,02493%3,5831553,2496,9873,6751362,4436,254

16. Sample Visualizations Our clients requested their visualizations not be shared beyond the live presentation, for a gallery of samples that is updated regularly use the following link: http://icimo.com/about/products/

17. Contact Us Presenter Contact Information: Bryce Gartner bryce.gartner@icimo.com @icimo or @brycegartner Thank you for your participation!