1. UCSF Mobile Roadmap Presentations for Committee on Technology and Architecture February, 2012 Jeff R. Jorgenson Deputy Director, UCSF TeleHealth February 8, 2012

2. Moving from the web to a mobile-first world* Smart devices have fundamentally changed how people interact with the world. In 2011 according to IBM 18.3 % of all online sessions on retailers site on Christmas were initiated from a mobile device, compared to 8.4 percent in 2010. Google research: 70% of consumers use their smartphones while in a store. The beauty of thinking about “mobile first” is that you get to use the latest in browsers, forget about backward compatibility and at the same time are able to deploy the newest technologies and hacks. What it all boils down to is the fact that enterprises, businesses, retailers and publishers are indeed going mobile first. * http://gigaom.com/2012/01/06/its-becoming-a-mobile-first- world/ 2

3. Mobile at UCSF 3

4. Previously: Our first report identified silos, uncoordinated efforts, and no strategy. Current State: Mobile IT Governance Committee, UCSF Mobile Working Group, Committee on Educational Technology and the mHealth Innovation Forum all working across UCSF to coordinate development and functions and create UCSF’s mobile strategy. mHealth team is working with Silicon Valley partners to expand the breadth and depth of resources available to UCSF. Future: Mobile technology is a growth sector. Being a leader requires investment and remaining a leader requires vision. “See the future get there first.” 4

5. UCSF Mobile Roadmap January –Release UC MWF version of UCSF Mobile (1/18) February –Review Mobile Strategy March –Mobile Analytics Reporting Future Mobile releases: –Student Inside Guide (funded) –Dining services –NextBus Shuttle integration –UCSF Trivia (funded) –Parking availability –Expanded Maps, Student Services and Calendars –Pathways –Videos –mHealth (funded) 5

6. The need Create a dedicated core team to: –Serve the enterprise information needs of UCSF by delivering and maintaining a updated and relevant UCSF mobile app –Help plan and coordinate mobile applications UCSF- wide –Evangelize mobility for UCSF –Become experts and focal point for UC MWF at UCSF –Act as resources to encourage, support, and train other UCSF mobile efforts 6

7. The Ask Product Manager - 50% Developer - 100% UX – 20% QA – 10% 7

8. Projected Budget 8 Project Budget YearFY 2012-2013FY 2013-2014FY 2014-2015 PAYROLL EXPENSES Developer 121,260 124,898 128,645 Product Manager 64,500 98,685 134,863 User Experience 16,770 17,273 17,791 QA 8,385 8,637 8,896 Payroll Total 210,915 249,492 290,195 Non-Payroll Communications 3,881 4,346 Hardware 15,000 Services Costs 200 Consulting 12,000 Supplies 1,200 Training and Travel Expenses 3,900 Data and Hosting 1,620 Non-Payroll Total 37,801 38,266 Total Budget 248,716 287,759 328,461

9. Product Manager Release coordination Scheduling Development and QA Resource Mgmt Infrastructure Mgmt Analytics Vendor relationships UC MWF/UCOP Coordination Outreach and marketing Own Support process Manage Device testing and strategy Innovation Champion Application Screener 9

10. Developer UC MWF Expert UC MWF developer rep w/UCOP Develop applications Develop frameworks Define, maintain data structures/interfaces Consult and guide other departments Investigate new technologies Mobile Support Develop Application Screener Tool 10