2. Unit One Investigating Media Cross Media Study

3. In today’s lesson we will - Learn what the Cross Media Study is. Begin to apply the key concept of Genre to the Cross Media Study.

4. Section B in the examination tests AO2 - Application of knowledge and understanding when analysing media products and processes to show how meanings and responses are created Quality of Written Communication will also be assessed in Section B. What will be assessed? producers/ encoders audience/ decoders

5. Section B (45 minutes) will require a sustained response to one of a choice of two questions which will give the candidates the opportunity to write about their cross-media study. Questions will not be topic-specific but designed to allow candidates to show what they know and understand about media products and processes by applying their knowledge and understanding of media concepts and contexts. 32 marks

6. Cross Media Study What does it mean?

7. What are the three media platforms; Broadcasting E-Media Print

8. You will be studying how producers and consumers utilise all three media platforms within........ The Music Industry

9. Recap Face the person next to you. Tell them one thing about the Cross Media Study. Now swap. Now share your ideas with the other pair on your table.

10. So - the Music Industry and Genre ? When considering Genre what are the two Cs that we analyse in order to help us categorise a text? Codes and Conventions

11. When considering Genre in the music industry, we need to extend our media vocabulary. If analysing videos, posters, websites, blogs etc. we will use all of the same semiotic and technical language learnt so far on the course. But when analysing sound, music in particular, we need to add a new language toolbox. There are some useful terms on the handout you have been given

12. For your homework, you were asked to think of three music genres and five bands that fit into each genre. Working with the other students on your table, compile a list of different music genre categories,thinking about how different bands might fit into each. If it helps, use some of the terminology on the sheet to help define generic codes and conventions.

13. Did you have any discussions (disagreements?!) about how bands or artists can be categorised into genres?

14. To help categorise music we need a more sophisticated system. Umbrella Genre Hybrid Genre Sub-Genre

15. What have we learnt about Genre and the Music Industry so far? Music is notoriously difficult to categorise into genres. This is because many types of music share share codes and conventions even though they may not fall into exactly the same genre. There are Umbrella Genres, Sub-Genres and Hybrid Genres.

16. Sub-genres Rock Indie (Alternative) Rhythm and Blues Country Dance Rap Pop Jazz Reggae Music Genres

17. Dancehall Big Band Death Metal Glam Rock Prog-Rock Dubstep Rockabilly Goth Grunge Dubstep Dixieland Roots Reggae Ragtime Garage Trad Jazz Ska Big Band Bluegrass Teen Pop Britpop Soft Rock New Wave Pop/Rock Punk Gangsta Hardcore Hip-Hop Disco West Coast Rap Doo Wop Jungle/Drum'n'bass Funk Country Gospel Trance Honky Tonk Motown Urban Cowboy

18. Sub - Genres Rock Death MetalGlam RockProg-RockRockabilly Indie (Alternative) GothGrungeNew WavePunk Rythm and Blues DiscoDoo WopFunkMotown Country BluegrassCountry GospelHonky TonkUrban Cowboy Dance DubstepGarageJungle/Drum'n'bassTrance Rap GangstaHardcoreHip-HopWest Coast Rap Pop BritpopPop/RockSoft RockTeen Pop Jazz Big BandDixielandRagtimeTrad Jazz Reggae DancehallDubRoots ReggaeSka Music Genres

19. You are now going to watch clips of three music videos. Try to categorise the bands/artists into genres. List generic codes and conventions for each.

20. At home, before next lesson; 1.Complete your list of codes and conventions for each band. 2. Go to edcanvas online. Use the link at the bottom of the handout. There you will find the Powerpoint from today’s lesson (to consolidate what you’ve learnt) and the three band videos. 3.Create your own edcanvas account and load three music videos from different genres. Be prepared to feed back to class about the codes and conventions that helped you categorise the band/artists generically.

21. Begun to apply the key concept of Genre to the Cross Media Study. So, in today’s lesson, we have: Learnt what the Cross Media Study is.