1. Business Information Market & Industry Reports Colette Holmes, holmec@rpi.eduholmec@rpi.edu Fall 2008

2. Market Research Reports  Think consumer  Identify markets for sales  Determine market characteristics  Worth noting Primary vs. secondary data May include government data Commercial reports - $$$$

3. Industry Reports & Surveys  Think companies and industries  Provide factual & advisory info  Worth noting Think hierarchy May include government data Fee/free Overlaps with market reports

4. Investment/Analyst/Equity Reports  Not Covered in This Workshop  Think Financial forecasting Market research Strategic planning Competitive analysis  Look at Gale, Mergent, Value Line

5. Can’t Find a Market or Industry Report  Consider Trade publications Newspapers Statistical Sources  United States United States  International International

6. Web Pages to Bookmark  Market & Industry Reports Market & Industry Reports  Search Guide Search Guide  Trade Publications Trade Publications  Newspapers Newspapers  U.S. Business Statistics U.S. Business Statistics  International Business Statistics International Business Statistics

7. Your Subject Librarian Colette Holmes Management Librarian holmec@rpi.edu Voice: 518-276-8331 Office hours: Mon – Fri, 8:30 -3:00 Folsom Library

8. Market & Industry Reports The End