1. Management Librarian in Troy Colette Holmes Email: holmec@rpi.eduholmec@rpi.edu Voice Mail: 518-276-8331 Folsom Library, 3 rd floor North (341A) Monday – Friday, 8:30 AM to 3:00 PM Appointments Recommended 1

2. Passwords & Tech Help Your RCS Userid and Password One sign on for most library services Available from VCC Help Desk Contact consult@rpi.edu Sample Logon Window for Off-Campus Access 2

3. Company Ticker Symbol Identifies publicly traded shares For Specific Company On Specific Stock Market Example: Boston Beer Ticker Symbol: SAM Stock Exchange: NYSE 3

4. Ticker Symbol Look Up Google Ticker “Look Up” sites Quicken ticker look up Quicken Yahoo ticker look up Yahoo Google Company’s Web Site “Ticker Symbol” article in WikipediaTicker Symbol 4

5. Public Company Example – Boston Beer Ticker Symbol - sam Sells stock Traded on stock exchange(s) - NYSE Must report to SEC SEC produces wealth of information to public Information is public record and available. 5

6. SIC & NAICS Codes Numeric Codes Assigned to: Companies (Both Public & Private) Industries Example: Boston Beer & Brewery Industry NAICS 312120 (Breweries) 6 digit SIC 2082 (Malt Beverages) 4 digit 6

7. Company SICs & NAICS Company has: A primary line of business May also have secondary line(s) of business Primary SIC/NAICS = Primary business line Identify/compare like companies Compare company performance with industry norm 7

8. SIC & NAICS Searches Helps collect and classify data Used in: Company databases Mergent Online (company-specific data) Government sources US Economic Census (industry-specific data) SIC/NAICS vary across information sources 8

9. Company Databases Overall Company Databases Use Tickers, SIC/NAICS; Cover Public/Private Library Databases Mergent Online - exportable data Mergent Online LexisNexis Academic - exportable data LexisNexis Academic Net Advantage - exportable data Net Advantage Business Source Premier Business & Company Resource Center Compustat/Research Insight - exportable data****** Compustat/Research Insight 9

10. Boston Beer - Primary NAICS Companies with Same Primary NAICS Search Example Using Mergent Online 10

11. articles-journals tab Go to http://library.rpi.edu/ 11

12. Alphabetized Database List 12 Click M for Mergent.

13. Mergent Online 13 Red r means licensed.

14. Basic Search: Company Name or Ticker 14 Databases Drop down list appears as enter info. Enter Ticker or company name. Click Go.

15. Brief Search Result Display 15 Boston Beer entry at top. Click on it.

16. Boston Beer Entry Primary SIC/NAICS Codes 16 Search link. SIC & NAICS

17. Primary NAICS Search – US Companies 17 2. Enter Primary NAICS 312120 4. Click Search. 3. US Companies 1. NAICS radio button

18. Primary NAICS the Same Like Companies 18 Same NAICS Companies 111 Companies; 13 Public; All U.S. – Click Public Companies.

19. 11 Public Companies with 312120 Primary NAICS 19 Click Active/Inactive.

20. Sort Active/Inactive Companies 20 Click Active company link for details.

21. The End What you need to do now: 1. Model a search after the example you’ve just seen. 2. Select a company that interests you. 3. Go back to Slide 5 and get the ticker symbol for your company. 5. Go back to Slide 14 and follow the search steps using your company. 21