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Top 60 Marketing Tips. Don't Get Lost In The Crowd.

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Presentation on theme: "Top 60 Marketing Tips. Don't Get Lost In The Crowd."— Presentation transcript:

1 Top 60 Marketing Tips

2 Don't Get Lost In The Crowd

3 Does Your Image Need Improvement? (Everything Is Marketing).

4 What Does Your Desk Say About You?

5 What Does Your Receptionist Say About Your Business?

6 You Have Got To Have A Good Intro

7 Clean Up Your Reception area (or Waiting Room). (Apply The "Average Waiting Time X 2 Test")

8 Prepare An Elevator Pitch

9 Invest In A Really Good Website

10 Give Something Meaningful Away

11 Always Have Copies Of Your Published Articles On Your Web Page

12 Have You Googled Yourself Lately

13 Never Underestimate The Power Of Google For Enhancing Your Credibility And Visibility

14 Does Your Business Card Say Anything Interesting About You

15 PDF First (Send Documents In PDF)

16 Just Say "Thank You"

17 Don't Just Be A Joiner, Be A Leader

18 Don't Play By Yourself (Work With Others)

19 File/Deal Closing Letters Are An Absolute Must

20 Do You Have A Written Marketing Plan

21 Be Aware Of Your Online Persona

22 Get Your Ducks In A Row (Marketing Messaging And Accountability Vs. Messaging)

23 Identify Repetitive Tasks And Develop Automated Systems With Fixed Fees You Can Market www.ProcessMaster.com

24 Sit Next To A Stranger

25 Keep Your e-Communication List Private - Use "BCC"

26 Build Something Unique That Defines You

27 Consultants: Keep A Referral Log

28 Create And Maintain Compelling Marketing Materials

29 Separate The Wheat From The Chaff (Find Out Where Best Clients Found You)

30 Surf The Web For Great Ideas

31 What Goes Around Comes Around (Use Clients Services)

32 Don't Set Yourself Up For An Ethics Violation, Follow Advertising Rules

33 By Your Clients Some Pizza

34 Set Up Form Letters To Follow Up Business Cards You Receive

35 Don't Be The Last To Know (Google Alerts)

36 You've Got To Be Accessible

37 Boot Your Worst Clients

38 Find The Right Clients

39 Read Books

40 Its OK To Boast A Bit, But Be Careful When Promoting Results

41 Rubber Stamp It

42 To Blog Or Not To Blog (RSS) http://blog.ProcessMaster.com

43 Use An Email Signature

44 If You Don't Have Time To Blog, Make Time To Podcast

45 Ask Your Clients For Suggestions (Client Advisory Committees)

46 Every Firm/Company Must Have A Written Marketing Plan

47 Include Contact Information At The End Of Your PowerPoints Thank You Contact me as Alan.Crean@ProcessMaster.com Http://www.ProcessMaster.com

48 No more than 5 points per Power Point Slide

49 Don't Just Send Your e-Newsletter And Think Its Being Received, Track It (Campaigner.com)

50 Brainstorm For Your Community

51 You Cannot Have A Marketing Plan Without A Budget

52 Create News Your Clients Can Use

53 Get Your Hair Done (Get To Know The People Who Also Serve The Clients You Want To Serve)

54 Marketing Is A Team Sport, Don't Let Sales People "Opt Out", But Don't Expect Equal Results From All

55 Use Online Clipping Services To Keep You Information About Clients And Issues That Are Important To Them

56 Look Successful But Not Too Much | Don't Blow Your Own Horn Too Loudly

57 Great Royalty Free Graphics For Your Newsletters And PowerPoints

58 Don't Do Bad Power Point

59 Don't Ignore Future Customers Or Your Family

60 Don’t Exibit At A Trade Show You Have Never Been To Before As A Delegate

61 Bad Publicity Stays With You


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