1. The Blurring of Cultural Lines Race and Stereotypes in Advertising Created by Sloane Signal Howard University

2. What is a Stereotype? Main Entry: stereotype Function: noun Etymology: French stéréotype, from stéré- stere- + type Date: 1817 1 : a plate cast from a printing surface 2 : something conforming to a fixed or general pattern; especially : a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, prejudiced attitude, or uncritical judgment

3. Minorities in Television George Jefferson - was as if it was a fluke that he was rich Fred Sanford – junk dealer Good Times – always happy times in the projects

4.  “Grab a Little German in The Wine Aisle”  “A Little German Goes a Long Way” Example: Stereotypical portrayal of Germans  United States

5. A Brief History Uncle Ben Aunt Jemima Rastus (Cream of Wheat) Frito Bandito

9. Segmentation  Segregation It’s about knowing your target audience and anticipating its needs SRC – doesn’t everyone think like me? When in doubt, don’t Abercrombie and Fitch –http://www.cnn.com/2002/US/04/20/ab ercrombie.shirts/http://www.cnn.com/2002/US/04/20/ab ercrombie.shirts/

10. Can we advertise without offending?

11. What not to do Don’t stick a brown face in where a white one once was Don’t assume minorities are dark- skinned whites Don’t base ethnicity on color – base it on culture Don’t assume that ethnic minorities find humor in the same things

12. Resources O’Barr, William. Culture and the Ad: Exploring Otherness in the World of Advertising Husband, Charles. A Richer Vision: The Development of Ethnic Minority Media in Western Democracies Woods, Gail Baker. Advertising and Marketing to the New Majority The Museum of Broadcast Communications –http://www.museum.tv/index.shtmlhttp://www.museum.tv/index.shtml –http://www.museum.tv/archives/etv/ R/htmlR/racismethni/racismethni.htmhttp://www.museum.tv/archives/etv/ R/htmlR/racismethni/racismethni.htm