1. Locative Media Defining locative media? – Hybrid space, bricks and clicks – Technology What's happening? – Military & Security – Commercial – Artistic & Activistic

2. 1. What are locative media?

3. When digital things relate themselves to where real things are

4. A step in the ubicomp search for context awareness

5. Wakes you up.....it goes to sleep

6. Tracking - Where is it Tracing - Where has it been Mapping - connecting real to virtual and then: Annotating - connecting virtual to real

8. Historical context

9. “The death of distance” Cyberspace is not separated from meatspace, as the 90s would have us believe. People are “of the world and in the world”, and our media should not ignore this

10. “Ubiquitous Computing” - Mark Weiser Xerox Palo Alto Research Center (PARC) Smart environments through smart computers and sensors

13. 1 b. Technology

14. Sensors create this location awareness Location sensing - through proximity (line-of-sight, WiFi) - through triangulation (Stars, radiobeacons, GPS)

15. GRID In either case there is a grid that allows the mapping of both realms to eachother. This isn't as easy as it sounds: what kind of grid do you use? Cartesian grid! Degree confluence project

16. Proximity

17. (Open) Cell ID Skyhook Wireless

18. Triangulation

20. GPS = 24 (+5 spare) atomic clocks in space Speed of light: 299 792 458 m / s Precision: 5 meters You do the math Orbits are known precisely

21. GPS is incredible technology Triangulating your position (YouTube)YouTube Constant re-aquisition (YouTube)YouTube

22. GPS Since 1967 (!) Since 2000 error-free for everybody European Galileo Russian GLONASS Mixing them improves the technology WAAS / EGNOS compensate for distortion

23. “Location-aware” technology Other popular 'location aware' technology: Radio WiFi Barcode readers, QR codes RFID Eyes, ears, nose, fingers (Walkie talkies, induction rings in asphalt, etc) And of course...

24. Why now?

25. The mobile phone

26. - Phone is always with you and always on - GPS and other sensors allow automated input & global standard - Mobile internet connects to geo-databases just- in-time

27. Geodatabases New standards are emerging, and big services are integrating them GIS databases Google Facebook Places Twitter Geo

28. Locative media are still in a very early phase Struggle for standards Powerful institutions are emerging Technology is still immature (mixing sensors helps, but drains batteries)

30. It will change a lot still!

31. 2. What's happening?

32. A: Military and Security B: Commercialisation C. Art and Activism

33. A. Military and Security

34. Military battlezone has become 'asymmetrical', meaning: everywhere How to recognise 'targets' there? Locative media!

35. Tracking & Tracing: Tracking targets through face recognition and gait analysis Mapping & Annotating: GPS itself originates in the military

36. Darpa TIGR

38. B. Commercialisation

39. Keyword: “Location Based Services” - Optimising the value-chain (both supply-chain and customer experience) - Creating new markets

40. Change drivers Forens Tourism Sports Urban/Big and Pervasive gaming Wildlife & Agriculture Social networking

41. Forens

42. Take me to my car

43. And once you're in your car..

44. MIT's AIDA intelligent driving agent

45. Tourism

46. Information services Yellow Pages (businesses) Yelp (restaurants) Urban Spoon (restaurants) Geopedia (links to wikipedia) Wikitudes (AR wikipedia and more) ShopsavvyShopsavvy (shopping)

47. Sports

49. Wildlife & Agriculture

51. Gaming

52. Area/CODE Six to Start Schell games Paralel Kingdoms

53. Social Networking

54. Dodgeball (RIP)

55. Google Latitude Loopt Aka-Aki Plazes Bumped.in

56. Big: Social Services “What if there was a system that could establish that someone like you was sitting around bored in the next street, that you had a mutual friend in common and the system can arrange to introduce the two of you, in a way acceptable to each of you. [...] Leverage proximity better. “ - Headmap Manifesto

57. Dating :-)

58. i Proxidating OLLLO (KPN, RIP) Grinder Streetspark Big in Japan

59. Google is betting on it: Google Earth/Maps/ Maps for Mobile + Latitude Google Streetview (costs billions!) What are they planning?

60. Which promises did you see? Automation Optimisation Finding love and community

61. C. Art and Activism

62. Goal: To subvert notions of safety, cleanliness or efficiency (re-politicize public space) To reinvigorate the public sphere by creating a sense of ownership and togetherness To create awareness of these systems

64. Drift, Teri Rueb

66. Track the Trackers

68. Loca-lab, ISEA 2006

69. Biomapping, Christian Nold

70. Dot Walk Wilfried Houjebek

71. All parties are involved in remediating our public space It'll be interesting to find out how it evolves and how they intertwine

72. Henrik van Leeuwen Afstudeerproject Kris Borgerink Afstudeerproject

73. Extra - Practical tools

74. High-tech or Low-tech?

75. From GPS systems QR codes to Phonenumbers Hyperlinks.. in chalk.

76. 7scenes.nl mscapers.com geoGraffiti.com socialight.com maptales.com everytrail.com and treasuremapper.netniet.org :-)

77. Build your own: PyS60 (Symbian) Processing Mobile (a bit dead..) PhoneGap (iPhone)